Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

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Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October.

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Video Ads Brand Awareness Audience Entertainment 58

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

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Ad Beat

NOVEMBER 20, 2019

In short, video advertising is definitively a train that your brand cannot afford to miss. According to a 2018 survey , 54 percent of customers prefer watching a video from brands they support (or are interested in supporting!) Here’s why: Customers prefer video content to any other type of content. Source: Hubspot.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

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InMobi

JULY 10, 2018

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. How will everything look in 2019, 2020 and beyond? were first to embrace these kinds of ads. in this regard.

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Digiday

DECEMBER 8, 2022

In 2019, eMarketer reported that e-commerce made up 14% of global retail sales. More on how the brand hoped to turn it around in 2019 here. ). More on how the brand hoped to turn it around in 2019 here. ). For a legacy brand like J.C. this year, according to eMarketer. There is a lot at stake for J.C.

Retail 85

Retail Brand Awareness Media Communications 85

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

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Martech

OCTOBER 13, 2023

It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. Brand data. Programmatic DOOH.

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InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

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Digital Turbine

JULY 28, 2022

Having established its presence in India 70 years ago, Johnson & Johnson (J&J) has always maintained a strong level of brand trust among Indian consumers across a wide range of product segments. However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby.

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Digiday

FEBRUARY 13, 2023

Direct-to-consumer bidet brand Tushy, meanwhile, wanted to boost brand awareness more than move product with its $10,000 sweepstakes prize for posting a photo of a bowel movement on Twitter or Instagram and tagging the brand. Most DTC companies that started 2016-2019, you experienced Facebook ads working like a charm.

Marketing 66

Marketing Brand Awareness Retail Agency 66

InMobi

MARCH 25, 2022

Since 2019, ad spending has grown from $12.50 Sophisticated retailers are reframing their e-commerce operations into major media platforms, but as more retailers launch their own media network, they must continually innovate to capture brand budgets and shopper attention. .”

Retail 52

Retail Media Video Ads Education 52

Digiday

JULY 7, 2022

While paid social media advertising has been the crown jewel in many marketing budgets, jewelry company Ring Concierge is bullish on an organic strategy. Since this time last year, Apple has allowed users to choose whether they want to be tracked across apps, resulting in a shrunken data pool for advertisers.

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Media Retargeting Retail Brand Awareness 68

Digiday

SEPTEMBER 14, 2022

Truly, a direct-to-consumer skincare brand created in 2019, has invested in TikTok to increase brand awareness among its target consumers, Gen Z and millennials, who are spending more and more time on the app.

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Basis

OCTOBER 11, 2024

The emergence of audio as a mainstay in media plans, alongside developments within the space (including concepts like sonic branding and voice interactivity, as well as new innovations powered by AI), is a top digital advertising trend to watch as teams look ahead to 2025. Just how effective are audio ads, really? in 2024 to $20.72

Advertising 76

Advertising Pop-Up Brand Awareness Audience 76

Digiday

DECEMBER 7, 2022

“Most brands don’t have the patience for it.”. However, Dery said its brand advertising applies to all sales channels and that they share assets with various retail partners. In 2019, it spent $7.3 Part of the DTC strategy has been selling products through Yeti’s website that can’t be found anywhere else. million, $10.3

Marketing 72

Marketing Media Retail Brand Awareness 72

InMobi

APRIL 8, 2019

According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. Of course, in the realm of mobile advertising, IVT designed to look like human activity is a major problem. For brands running app install campaigns for user acquisition, fraudulent app installs coming from click injection is a major problem.

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Mobile Ads Banner Video Ads Brand Awareness 52

Digiday

OCTOBER 5, 2022

“Brands can actually use it to their advantage because the algorithm tries to push what is working.”. Using original sound or music as an advertising tool isn’t new. In fact, retailers have been creating catchy jingles on television and radio for decades to drive brand awareness and consideration.

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Marketing Retail Brand Awareness Advertising 65

Digiday

JANUARY 17, 2023

That’s why they’re leaning into out-of-home and digital efforts to stay top of mind and boost brand awareness while the New Year’s resolutions are still fresh. “As a brand offering good-for-you snacks, many look to us as a healthy indulgence in their day without having to sacrifice. .

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Digiday

JULY 10, 2022

Look at a company like Salesforce, that’s a B2B brand, but yet it’s a brand that has made significant brand awareness efforts with everybody,” he said. billion in gross merchandise value (GMV) in 2019 to $11.19 They include: Over the last three years, Prime Day sales increased from $7.16

Media 63

Media Agency Ad Tech Brand Awareness 63

Ad Beat

SEPTEMBER 4, 2019

Considering that video content will command 80% of all web traffic in 2019 , Vimeo, despite being a smaller, more niche platform, caters to the unique needs of creators (including brands). Let’s take a closer look at their advertising strategy so far: Ad Spend and Ad Networks.

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Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. But that isn’t the only threat at the moment to newsletter publishers’ advertising businesses.

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Media Brand Lift Click Through Rate Brand Awareness 67

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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InMobi

JUNE 1, 2020

When it comes to in-app advertising, creatives are crucial to the overall success of the campaign. This is especially the case with performance advertising. Getting creatives right for in-app performance advertising is both an art and a science. But what does the data say? That’s what we wanted to find out.

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A/B Testing Click Through Rate Machine Learning Brand Awareness 52

InMobi

JULY 15, 2019

It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another. Alas, if only it were that simple.

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Marketing AutoMobile Brand Awareness Manufacturing 52

Digiday

MARCH 1, 2023

advertisers. To improve brand awareness in the U.S., Adding up advertising Despite about half The Guardian’s 87 million global monthly uniques coming from North America in 2022, only 15% of the company’s total revenue is earned from its North American business, according to Steve Sachs, managing director of Guardian U.S.

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Media Audience Pharmaceuticals Agency 63

SpotX

MAY 24, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. OTT’s premium content, full-funnel marketing effectiveness, and brand-safe environment have drawn in advertisers eager to unleash the potential of this high-impact channel and engage hard-to-reach audiences.

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Viewability Click Through Rate Impressions Brand Awareness 52

InMobi

JANUARY 6, 2020

in October and November 2019. People who had bought chocolate in the last six months were asked a dozen questions about their brand preferences, why they buy chocolate, who they buy chocolate for, where they buy chocolate and how they’re convinced to choose one brand over another. Here are a few options to consider.

Marketing 52

Marketing Brand Awareness Manufacturing Entertainment 52

Lemonads

AUGUST 12, 2021

In this article we will explain what Facebook ads are, what can you advertise on Facebook and we will focus on what the Facebook ad library is, and how to leverage the tool for your future campaigns. With Facebook, you can reach your target audience in the 3 different stages of consumer acquisition: Awareness, Consideration, and Conversion.

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Single Grain

JUNE 13, 2019

The search function plays a big role, and with a shift in focus and high user standards, a lot of brands avoid the platform because they end up feeling stumped or intimidated. We’ve pretty much answered the question we asked in the title of this post already: Yes, Pinterest is absolutely a good platform to advertise on.

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Single Grain

JUNE 25, 2019

For brands, this means that keeping a focus on your product won’t help to get higher sales. Instead of bombarding followers with advertising content that is focused on the product, put your customers first and let them be the hero of your promotion with lifestyle photos. Want to know the best part? Collaborate with Niche Influencers.

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Banner Media Education Brand Awareness 80

OpenX

MAY 23, 2022

That means if you’re a brand and you launch a 3 million-impression brand awareness campaign, you will need to inform your investors how much carbon that campaign released into the atmosphere. Here’s an easy way to comply with the rules should they pass: advertise with OpenX. Ditto for publishers that sell digital ads.

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Ad Exchange AutoMobile Ad Tech Brand Awareness 52

Lemonads

MAY 11, 2020

Despite the fact that the social media giant has been involved in controversial headliners during the last two years, the number of global users saw an 8% increase by the end of December 2019. The platform allows you to humanize the brand you’re marketing, which is great for brand awareness.

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Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

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Advertising Finance CPC Brand Awareness 52