Paleo AdTech

MAY 9, 2023

A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Epperson later went to Simpli.fi

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Lemonads

JANUARY 3, 2021

And yet with so many different tools available – from DSPs to DMPs to ad networks and ad servers – there needed to be a way to coordinate in such a fast-changing space. OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Adtelligent

JUNE 9, 2021

Adtelligent also won awards as one of the fastest-growing US companies in 2016. Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market. Therefore, in 2018 the company decided to change its business strategy drastically.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Clearcode

MARCH 1, 2023

The first online ad appeared on October 27 1994, on a website called hotwired.com (now wide.com). The advertiser that showed the ad was AT&T, one of the biggest telecom companies in the US. In 1996, Yahoo first started showing ads on its search engine. The ecosystem isn’t ready for those ads yet.

Advertising 59

Advertising Communications Audience Ad Server 59

Brid.tv

SEPTEMBER 5, 2022

With ad server integrations, publishers can easily serve video ads within their content and generate revenue. The platform integrates with a long list of ad servers, networks, and exchanges and serves ads on an array of devices, operating systems, and browsers. Facebook Live (Free). Features Overview.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Impressions 52

Paleo AdTech

DECEMBER 10, 2023

Where you’ve got this sort of integrated media plan at the line item level that connects to the ad server and actually creates the booking.” Unfortunately, Twixt was ultimately shuttered in 2016 after a major holding company deal fell through.

Ad Server 52

Ad Server Ad Tech Media Marketing 52

Paleo AdTech

MAY 2, 2023

Where you’ve got this sort of integrated media plan at the line item level that connects to the ad server and actually creates the booking.” Unfortunately, Twixt was ultimately shuttered in 2016 after a major holding company deal fell through.

Ad Server 40

Ad Server Ad Tech Media Marketing 40

Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. 23, 2016.]. In 2006, Brian found himself inside David Moore’s innovative 24/7 Media as head of product marketing.

Ad network 98

Ad network Agency Ad Tech Ad Server 98

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. 23, 2016.] In 2006, Brian found himself inside David Moore’s innovative 24/7 Media as head of product marketing.

Ad network 52

Ad network Agency Ad Tech Ad Server 52

VideoWeek

MAY 2, 2025

Last month, US District Judge Leonie Brinkema found Google liable for “willfully acquiring and maintaining monopoly power” in the ad server and sell-side platform (SSP) markets. COMvergence clocked 52 acquisitions last year, well below the peak of 127 acquisitions back in 2016.

Video Ads 52

Video Ads Ad Tech Agency Media 52

VideoWeek

MARCH 21, 2025

Mediaocean Renames Flashtalking as Innovid Following Acquisition Mediaocean has renamed its ad tech business as Innovid, after acquiring the eponymous converged TV advertising business last month. The company merged Innovid with Flashtalking, Mediaoceans ad server, and has unveiled a new brand identity for the business.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52