Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. These bid requests are made either directly by the user’s browser or via an ad server.

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Header Bidding Ad Server Ad Exchange Ad Inventory 52

Clearcode

SEPTEMBER 1, 2022

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). There are also tech-related perks to DPO as a shorter media-supply chain means: Fewer issues with latency or compatibility which could make ads fail. DPO vs SPO. What’s Next?

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Ad Server Ad Exchange Demand Side Platform Ad Space 80

MediaFuse

DECEMBER 15, 2016

The days of publisher’s inundating their site with ads and leveraging a slew of “low-fill” ad networks are coming to an end. What will be the biggest change to happen to digital advertising in 2016? The standard ad serving “waterfall” approach has proven ineffective in the new programmatic world.

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Header Bidding Ad Server Non-Profit Banner 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

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Advertising Header Bidding Ad Server Ad Exchange 52

Lemonads

JANUARY 3, 2021

And yet with so many different tools available – from DSPs to DMPs to ad networks and ad servers – there needed to be a way to coordinate in such a fast-changing space. OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers.

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Ad Exchange Header Bidding Ad Space Impressions 52

Brid.tv

SEPTEMBER 5, 2022

The platform employs a global CDN for reliable content delivery, DRM technology for content protection, and it even features its own Marketplace , an ad network that is an official Google MCM partner. With ad server integrations, publishers can easily serve video ads within their content and generate revenue.

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Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

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Ad network Ad Tech Ad Server Agency 52