60. Katrin Ribant – giving us the data on Datorama
Paleo AdTech
DECEMBER 10, 2023
A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. and is now CEO of FreshBooks.)
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