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Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.