Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. The rise of EBDA will not necessarily precipitate the demise of header bidding.

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MediaFuse

DECEMBER 15, 2016

The days of publisher’s inundating their site with ads and leveraging a slew of “low-fill” ad networks are coming to an end. Are your publishers interested in adding Outstream video to their offering? What will be the biggest change to happen to digital advertising in 2016? Tell us a bit about MediaFuse.

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Adtelligent

JUNE 9, 2021

Adtelligent also won awards as one of the fastest-growing US companies in 2016. Header Bidding Platform increases programmatic yield. The one offering the best price will get this ad space. Supply Side Platform (SSP) can totally replace the ad management on the website and app.

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Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

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Lemonads

JANUARY 3, 2021

OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers. And yet with so many different tools available – from DSPs to DMPs to ad networks and ad servers – there needed to be a way to coordinate in such a fast-changing space.

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Brid.tv

SEPTEMBER 5, 2022

In other words, the platform supports all kinds of video ads, including instream and outstream units. Publishers can also auction off their ad inventory through video header bidding. This way, they get to maximize their ad inventory profits. It was launched in 2016 and has been steadily growing ever since.

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