Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. It gets its name from the code, placed in the headers of websites, that displays ad inventory for rival exchanges.

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Automatad Inc.

FEBRUARY 7, 2022

With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. Adoption of Header Bidding. Header bidding has been slow to attract publishers’ attention and ad spend despite having existed for some time now.

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Monetize More

DECEMBER 29, 2022

Header bidding may seem like a daunting frontier. Use header bidding: Header bidding is a technique that allows multiple advertisers to bid on ad inventory in real time, leading to higher ad revenues. To get you started on learning ad ops, subscribe to the MonetizeMore blog.

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InMobi

MAY 23, 2018

It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized. Are Unified Auctions Synonymous with Header Bidding? To the average publisher, a user is worth around $10. We think so!

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Adtelligent

JUNE 9, 2021

Adtelligent also won awards as one of the fastest-growing US companies in 2016. Header Bidding Platform increases programmatic yield. According to the data gathered by Adtelligent, Header Bidding can provide an average up to 40% revenue boost from the programmatic web monetization.

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MediaFuse

DECEMBER 15, 2016

What will be the biggest change to happen to digital advertising in 2016? Header bidding technology has completely changed the game. Header bidding “flattens the waterfall” and allows valuable top-tier inventory to be placed ahead of direct buys.

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