Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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InMobi

MAY 23, 2018

It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized. No one network gets preferential treatment, and typically the highest bid wins. No wonder less than 0.01

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MediaFuse

DECEMBER 15, 2016

The days of publisher’s inundating their site with ads and leveraging a slew of “low-fill” ad networks are coming to an end. What will be the biggest change to happen to digital advertising in 2016? Header bidding technology has completely changed the game.

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months.

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Brid.tv

NOVEMBER 1, 2022

The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Then, a process such as header bidding or waterfalling is used to assign the real estate to the right bidder. Finally, the user on the publisher’s website sees the ad from the winning bid.

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Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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Lemonads

JANUARY 3, 2021

OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers. And yet with so many different tools available – from DSPs to DMPs to ad networks and ad servers – there needed to be a way to coordinate in such a fast-changing space.

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