Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

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MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

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Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

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MediaFuse

JUNE 6, 2019

Programmatic has been shaping the landscape of the advertising industry for the last ten years. A Handfull of Facts about Programmatic Advertising. A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 In-App Advertising. Personalization.

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All About Advertising Law

MARCH 8, 2024

If you’ve been focused on only the high-level statements from the CFPB, you might already expect Rohit Chopra to fashion himself and the agency as “pro-consumer.” What Comes Next?

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All About Advertising Law

SEPTEMBER 24, 2015

The New York Times ran an insightful opinion piece last weekend looking at President Obama’s endorsement of federal government agencies’ use of behavioral science insights. The executive order is available at: https://www.whitehouse.gov/the-press-office/2015/09/15/executive-order-using-behavioral-science-insights-better-serve-american.

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Advertising to Baby Boomers

MARCH 15, 2017

15 OCTOBER 2015 Baby Boomers Not Wearing Wearables … My guess is that we’re a decade away from wearables we might want to wear. By Chuck Nyren … Along with Google Glasses, you'll also be wearing Google Nose and Google Mouth. Even then we might not want to wear them. Mad Men was either 40 years behind the times or 50 years ahead of it.

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InMobi

SEPTEMBER 20, 2021

  You may even catch her doing her best carpool karaoke impression while sitting in traffic.  His strong track record of driving triple digit revenue growth, exceeding client retention goals and inspiring teams uniquely positions him to help InMobi accelerate platform adoption across brands and agencies. She holds a B.S.

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All About Advertising Law

JUNE 2, 2015

2015) confirms that district courts can and should defer to the expertise of the Food and Drug Administration (FDA) under the primary jurisdiction doctrine. Thus, “[o]btaining expert advice from that agency would help ensure uniformity in administration of the comprehensive regulatory regime established by the FDCA.”. 3d __ (9th Cir.

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InMobi

JANUARY 6, 2015

The mobile advertising space continues to evolve at breakneck speed and demands agility, adeptness and endurance all at once -- not just to survive the pace of changes, but also to lead them from the front. In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising.

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Martech

OCTOBER 23, 2023

28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. However, Parakhin still accused Apple of unfairly refusing to consider Bing as its default search engine: “My impression is that Apple doesn’t really consider switching….[T]hey

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VideoWeek

JUNE 23, 2023

Google’s text-to-image model Imagen will be used within Omni, allowing Omnicom agencies to develop high quality images using text prompts. The deal will allow advertisers to use The Trade Desk DSP to purchase ads on RTL’s video marketplace, and on broadcasts in Austria, France, Germany and Spain.

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VideoWeek

JUNE 17, 2022

App Tracking Transparency, launched by Apple last year, requires apps to ask for specific opt-in permission to use Apple’s Identifier for Advertisers (IDFA). Video advertising delivery company Peach has acquired Cape, a SaaS campaign automation platform. The move is painted as a pro-privacy policy by Apple. The Week in TV.

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Ad Monsters

OCTOBER 19, 2022

Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . The solution?

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VideoWeek

MARCH 24, 2023

Advertisers on the Walmart DSP will be able to optimise campaigns towards each customer in real time, according to the companies. The latest round of layoffs will mostly affect the firm’s advertising, cloud services and Twitch units, CEO Andy Jassy told staff, citing “uncertain economic conditions”.

Media 52

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Single Grain

AUGUST 24, 2022

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency?

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. These publisher first-party IDs can be matched with advertiser-created first-party IDs to find ad placement matches within DSPs or other shared tools. What does it do? Why is it unique?

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Single Grain

OCTOBER 14, 2019

billion: Impressive stats, right? And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. Rappers are the new athletes when it comes to Nike advertising. 11 Companies That Are Doing Mobile Advertising Right in 2019. Nike’s annual revenue keeps growing year after year. Related Content: . Over to You.

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VideoWeek

SEPTEMBER 29, 2023

Bliink Introduces Video Sequencing Tool for Contextual Analysis Bliink, a contextual advertising company, has introduced a video sequencing feature to its set of contextual tools. Last week the tech giant admitted in a US antitrust trial to raising prices without telling advertisers.

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Single Grain

APRIL 28, 2020

Focus on not just getting more people with your advertising, but getting more qualified leads in your contacts. In addition to our full services, Single Grain offers DIY options like the Evergreen Traffic Machine and the Agency Accelerator — which include content and SEO courses, proprietary software, and consultation. The Lesson.

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Paleo AdTech

DECEMBER 10, 2023

Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. His first stop was the Media Innovation Group, a kind of engineering skunkworks within WPP that built technology for the use of its agencies. Would he ever go back to running an agency or holding group?

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Paleo AdTech

APRIL 19, 2022

Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. His first stop was the Media Innovation Group, a kind of engineering skunkworks within WPP that built technology for the use of its agencies. Would he ever go back to running an agency or holding group?

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