Fuel Lines

NOVEMBER 25, 2014

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., New business has been a problem historically for agencies. Canada and the UK.

Agency 279

Agency Media Education Marketing 279

More About Advertising

FEBRUARY 16, 2021

UK based international marketing group MSQ is getting pretty big these days – pandemic or no pandemic – and it’s grouping its various business-to-business agencies (B2B) together in MSQ B2B. Chairman is Tom Stein, also chairman of Stein IAS, the agency he founded in 1985 which joined MSQ in 2015.

Agency 69

Agency Advertising Marketing Finance 69

More About Advertising

APRIL 7, 2022

Jerry Buhlmann, the former CEO of Dentsu Aegis Network, has joined international digital agency Dept as a non-executive chairman, where he has been brought in to advise on growth and global expansion. Dept was founded in Amsterdam in 2015 and now employs 2,500 people in 30 offices.

Agency 59

Agency Advertising Ad Tech Media 59

More About Advertising

JANUARY 11, 2021

Sir Martin Sorrell’s S4Capital has expanded its footprint in China with award-winning Shanghai creative agency Tomorrow. Tomorrow was founded in 2015 by Rogier Bikker and clients now include Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull.

Agency 75

Agency Advertising Finance 75

Fuel Lines

JANUARY 4, 2017

Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.

Agency 212

Agency Public Relations Audience Education 212

More About Advertising

NOVEMBER 18, 2015

Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed Adscam, to get the ball rolling? Among other highlights (or maybe lowlights) George picks his.

Agency 102

Agency Ad Tech Finance Media 102

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Fuel Lines

APRIL 15, 2013

3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.”

Agency 262

Agency Manufacturing Advertising Marketing 262

VideoWeek

JULY 24, 2023

Many conversations around sustainability in advertising focus specifically on carbon emissions. While ESG is primarily an investment concept, investment has great power to sway other industries, including advertising. This is certainly a good thing in terms of reducing the industry’s impact on the environment.

Media 52

Media Advertising Agency Finance 52

More About Advertising

DECEMBER 31, 2015

2016 is almost upon us but there’s just time to squeeze in another best ad of 2015, this one from Buzzman in Paris for IKEA’s tables. French agencies have contributed more than their fair share of our best ads, so well. Tables are pretty boring so the theme ‘Naturiste’ is allowable, if a tad contrived.

Agency 40

Agency Advertising 40

More About Advertising

OCTOBER 23, 2015

New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third.

Ad Tech 66

Ad Tech Finance Media Agency 66

VideoWeek

JUNE 7, 2023

VideoWeek spoke with Amitt Sharma, CEO of VDO.AI, to hear more about how advertisers are working with interactive formats, and the factors which could accelerate the uptake of interactivity in CTV advertising. start, and how do you now work with advertisers? How did VDO.AI Is there inertia? But are buyers adopting CTV?

Advertising 52

Advertising Retargeting Ad Tech Manufacturing 52

Paleo AdTech

DECEMBER 10, 2023

Principal Analyst at Forrester , where she covers advertising technology, a field she has graced for more than twenty years. Pro-programmatic evangelism defined her work at Forrester and later AdExchanger, where she was chief of research until joining MediaMath itself as CMO for two years (2015-17).

Media 52

Media Agency Advertising 52

More About Advertising

JANUARY 13, 2022

Revolut, described as the world’s first global financial “superapp,” has appointed Wieden+Kennedy London as its global ad agency. Revolut launched in the UK in 2015 offering money transfer and exchange. The post Wieden+Kennedy wins global financial "superapp" Revolut first appeared on More About Advertising.

Agency 59

Agency Advertising Finance 59

More About Advertising

DECEMBER 17, 2015

Nobody quite crafts an ad like Tim Delaney and his crew at Leagas Delaney and this year the agency produced a labour of love for Penfolds Grange, Australia’s most famous wine. It’s brave of Penfolds to go for a big global campaign, most posh winemakers reckon that advertising makes them look like Piat D’Or or.

Agency 75

Agency Advertising 75

More About Advertising

MARCH 16, 2016

WPP WPP’s revenue for the twelve months ended December 31 2015 grew. Corporate finance advisory firm Ciesco has produced its review of the full year results from the big four marcoms companies – WPP, Omnicom, Publicis Groupe and Interpublic (IPG). IPG seems to be the narrow winner in a year of mixed fortunes for all.

Finance 45

Finance Ad Tech Agency Advertising 45

More About Advertising

FEBRUARY 3, 2016

London-based corporate advisory firm Ciesco has produced its take on the 2015 merger and acquisitions scene, clocking 1105 deals in marketing technology, mobile, digital media, advertising, data and analytics and related sectors, a 7.5 per cent increase on 2014.

Media 40

Media Advertising Marketing Ad Tech 40

All About Advertising Law

MARCH 19, 2018

Circuit last week weighed in on the Federal Communications Commission’s (FCC) 2015 Omnibus Telephone Consumer Protection Act (TCPA) Order, which we previously summarized. As with the ATDS portion of the 2015 Order, the court set aside the portion that dealt with reassigned numbers and the “one free call” safe harbor.

Healthcare 40

Healthcare Communications Agency 40

All About Advertising Law

MARCH 7, 2016

The Consumer Sentinel Network Data Book is produced every year from complaints received by the FTC’s Consumer Sentinel Network, including consumer complaints and complaints forwarded from state and federal law enforcement agencies, national consumer protection organizations, and non-governmental organizations.

Electronics 40

Electronics Agency Media Retail 40

More About Advertising

NOVEMBER 23, 2015

Last week George Parker, in his review of 2015, chose Goodby Silverstein+Partners as his US Agency of the Year, partly because of its long-term record combination of good advertising allied to good behaviour.

Agency 70

Agency Advertising 70

Fuel Lines

MARCH 12, 2015

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days.

Agency 254

Agency Media Education Marketing 254

AdPulp

MAY 21, 2017

That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. According to Digiday, “Ad agencies have caught podcast fever.” The post Easy Listening for Advertising Addicts appeared first on AdPulp. Hear Ye, Hear Ye.

Advertising 41

Advertising Agency 41

Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change.

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

DECEMBER 10, 2023

joining pioneering agency Modem Media/Poppe Tyson as an A.E. Visiting Honeywell’s agency one day, he heard that an upstairs neighbor was hiring — this was the legendary Poppe Tyson, which merged with Modem Media to bolster its media buying capabilities. But more than that, he’s a true ad tech O.G.,

Ad Tech 52

Ad Tech Media Agency Advertising 52

More About Advertising

SEPTEMBER 10, 2023

McCann has handled Verizon since 2015. Since last year, … The post $3bn Verizon creative goes to Ogilvy first appeared on More About Advertising. Verizon spent $3.4bn in 2021 so the move will impoact both holding companies, WPP/Ogilvy and Interpublic/McCann.

Advertising 49

Advertising Agency 49

Martech Series

NOVEMBER 10, 2022

Advertising measurement, planning, and optimization platform VideoAmp, announced Nicholas Chakalos has joined their Board of Directors. Chakalos, who joined VideoAmp in 2015, brings a wealth of experience in media and ad tech fields. and $820 billion global advertising spend market.

Manufacturing 79

Manufacturing Ad Tech MarTech Agency 79

More About Advertising

MARCH 4, 2016

WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain range of numbers, are much as CEO Sir Martin Sorrell (below) has been telling us they would be: another year of pretty solid growth (in the company’s 30th year) in both revenue and earnings, with.

Ad Tech 40

Ad Tech Finance Media Agency 40

More About Advertising

OCTOBER 30, 2015

By James Whyms New Ciesco number crunching shows that Q3 2015 produced mixed results for the four largest marketing communications holding companies. WPP’s top line growth for Q3 was up 5.9 per cent to £2.9bn ($4.6bn), up 4.6 per cent on a like-for-like basis. However, WPP’s net sales, the most meaningful and accurate reflection of.

Communications 61

Communications Marketing Finance Media 61

More About Advertising

FEBRUARY 10, 2022

Soldo, launched in 2015, is a spend management tool that combines a web platform, mobile app and pre-paid cards to help businesses control and automate spending. The post Harbour adds fintech Soldo to growing list of gains first appeared on More About Advertising.

Communications 75

Communications Advertising Finance Agency 75

Martech Series

JUNE 15, 2022

a data, measurement, and analytics software company with a customer base encompassing top brands in all major verticals, advertising agencies and all major TV networks and streamers, today announced the appointment of Raman Sehgal as the company’s first Head of Marketing. EDO, Inc., Tracfone and Patron among its large client base.

Marketing 97

Marketing Brand Awareness Entertainment MarTech 97

More About Advertising

JANUARY 17, 2023

Cowry Consulting was set up by three founders in 2015, and now has a team of 38 people which includes behavioural scientists, psychologists, The post VCCP moves into behavioural science with acquisition of Cowry Consulting first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Fuel Lines

MAY 11, 2015

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 23, 2015, in Chicago, Illinois. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. New business has been a problem historically for agencies.

Agency 262

Agency Media Education Marketing 262

More About Advertising

DECEMBER 9, 2015

Amazon, in particular its premium Amazon Prime service, was surely among the winners and a contributing factor may well have been this pleasingly understated campaign by newish indie agency Joint. Just as with its work.

Retail 75

Retail Agency Advertising 75

More About Advertising

NOVEMBER 26, 2015

We started scoring ads – from all over the world – on MAA’s creative scale about a year ago. Obviously there are more British ones so we can’t say that every goodie from around the world has been looked at. But the two highest points scorers – so far, we may yet be surprised before.

Agency 73

Agency Advertising 73

More About Advertising

DECEMBER 22, 2015

One reason is agency Droga5, which found itself un-employed by Puma and was gratefully snapped up by UA. It can’t be a coincidence that, since its deal with the WME Hollywood talent agency, D5’s ads feature an array of global. Under Armor is making big waves in the US and now the global sports market.

Agency 65

Agency Marketing Advertising 65

All About Advertising Law

OCTOBER 22, 2019

Law enforcement, workshops, and reports from the Federal Trade Commission (FTC) have yielded five “lessons” for lead generation advertisers, according to an article that was published last month in Law360 by Andrew Smith, director of the FTC Bureau of Consumer Protection.

Advertising 40

Advertising Education Manufacturing Affiliates 40

All About Advertising Law

OCTOBER 22, 2019

Law enforcement, workshops, and reports from the Federal Trade Commission (FTC) have yielded five “lessons” for lead generation advertisers, according to an article that was published last month in Law360 by Andrew Smith, director of the FTC Bureau of Consumer Protection.

Advertising 40

Advertising Education Manufacturing Affiliates 40