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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

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InMobi Recertified by TAG as CAF Compliant

InMobi

“This year’s seal recertifications demonstrate that long-term commitment by TAG members to the fight against criminal activity in digital advertising. Fraud remains a significant concern among both advertisers and publishers in the mobile programmatic ecosystem. Reach out today to get the inside scoop.

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Rising Trends in Programmatic Digital Marketing

MediaFuse

Programmatic has been shaping the landscape of the advertising industry for the last ten years. A Handfull of Facts about Programmatic Advertising. A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 In-App Advertising. Personalization.

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Story-Telling with Mobile Video in India

InMobi

Philip Pullman Advertising is storytelling. And storytellers don't advertise products, as much as invoke heart-warming, magical connections between users and brands. If mobile is a foregone conclusion, the power of video advertising is still at its evolutionary stages. So what changes for brand advertisers?

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The WIR: Roku and Walmart Collaborate on Shoppable Ads, Apple TV Seals $2.5 Billion Deal for MLS Rights, and Germany’s Antitrust Watchdog Investigates Apple’s App Tracking Transparency

VideoWeek

App Tracking Transparency, launched by Apple last year, requires apps to ask for specific opt-in permission to use Apple’s Identifier for Advertisers (IDFA). Video advertising delivery company Peach has acquired Cape, a SaaS campaign automation platform. The move is painted as a pro-privacy policy by Apple. The Week in TV.

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