MobileAds
JANUARY 20, 2021
Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.
InMobi
JANUARY 5, 2015
Here are some trends that brand marketers need to watch out to stay on top in 2015. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns.
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InMobi
MARCH 13, 2020
“This year’s seal recertifications demonstrate that long-term commitment by TAG members to the fight against criminal activity in digital advertising. Fraud remains a significant concern among both advertisers and publishers in the mobile programmatic ecosystem. Reach out today to get the inside scoop.
MediaFuse
JUNE 6, 2019
Programmatic has been shaping the landscape of the advertising industry for the last ten years. A Handfull of Facts about Programmatic Advertising. A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 In-App Advertising. Personalization.
Banner Flow
DECEMBER 7, 2016
(This advertising trends article is now over a year old. As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. What’s going to take the advertising world by storm? If you would like to read our latest trends article click here.).
InMobi
SEPTEMBER 7, 2016
Philip Pullman Advertising is storytelling. And storytellers don't advertise products, as much as invoke heart-warming, magical connections between users and brands. If mobile is a foregone conclusion, the power of video advertising is still at its evolutionary stages. So what changes for brand advertisers?
Ad Beat
JANUARY 1, 2020
Why does mobile advertising work for brands? Owing to a limited screen real estate, easily accessible advertising tools, and lower price point for search ads, mobile ads continue to offer a better, more affordable alternative for promoting your brand to the masses. Google is the main player when it comes to mobile display ads.
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