MediaFuse

JUNE 6, 2019

Programmatic has been shaping the landscape of the advertising industry for the last ten years. A Handfull of Facts about Programmatic Advertising. A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 In-App Advertising. Personalization.

Marketing 52

Marketing CPC CPA CPM 52

Ad Beat

JANUARY 1, 2020

Why does mobile advertising work for brands? Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Source: Mashable. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. Now you must be wondering ‘what is waterfall model in programmatic advertising?’

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52