InMobi

MARCH 13, 2020

“This year’s seal recertifications demonstrate that long-term commitment by TAG members to the fight against criminal activity in digital advertising. Fraud remains a significant concern among both advertisers and publishers in the mobile programmatic ecosystem. Reach out today to get the inside scoop.

Display Advertising 52

Display Advertising Ad Inventory Ad Tech Advertising 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. Now you must be wondering ‘what is waterfall model in programmatic advertising?’

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52