InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. Source: Global Mobile Media Consumption Wave 3, InMobi 2014 Apart from capturing a greater share of consumer time spent on media, Mobile is proving to be very effective for advertising. Nearly 19% of digital sales and 1.2% jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Prove ROI from In-store Purchases Ok, but how do I know it’s working? If you’re not, you certainly should be.

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

MAY 16, 2013

This translates into a tremendous opportunity for advertisers to reach their target audience. The team had a great time explaining the intricacies of monetization and advertising ROI to visitors. For those of you that couldn't make it to GMIC 2013, you need to plan now for GMIC 2014.

ROI 52

ROI Audience Advertising Marketing 52

Lemonads

AUGUST 18, 2020

As you can imagine, with their i mpressive massive scale, unique content consumption data, and world-class AI technology , they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “ brand-safe” environment ! All thanks to their brilliant algorithm !

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The Approach To cut through the noise and achieve the desired results, the agency devised a strategy that was focused heavily on placements where their target audience was most present.

ROI 52

ROI Advertising Conversion SEO 52

Clearcode

JULY 3, 2023

They want the experiential kind of product placement on steroids moment inside these game worlds, and they want it augmented with on-platform media products that allow us to really drive exponentially more traffic into that experience and deliver really off-the-charts types of engagement and ROI. These are sophisticated global brands.

Advertising 52

Advertising Pop-Up Banner Audience 52

Ad Beat

SEPTEMBER 25, 2019

In 2014, Zillow bought Trulia, a long-time competitor, for $3.5 Find Your Way Home speaks directly to Zillow’s target audience (“You’re not just looking for a house. Breaking through with video content today requires making a real connection with your audience,” explained Brad Haugen , ATTN:’s President.

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

Advertising to Baby Boomers

AUGUST 28, 2013

In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. c) 2003-2014 Chuck Nyren. 29 April 2013 My post this week was written by The Ad Contrarian. I said that already. Survive and Thrive Boomer Guide. Boomer Diva Nation. ShirleyBOARD.

Advertising 53

Advertising Pharmaceuticals Banner Education 53

Ad Beat

OCTOBER 30, 2019

With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 By simply associating your video content with specific emotional triggers, brands are able to engage with a wider audience and accelerate their decision-making process. trillion, according to a 2015 Nilsen report. .

Finance 52

Finance Marketing Conversion Electronics 52

Lemonads

JUNE 28, 2020

Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. Better yet, they typically have higher click-rates than traditional ads since they are more subtle to consumers, so native ads usually have a much better ROI than their traditional counterparts. Always remember to put your audience first.

Native Advertising 52

Native Advertising Advertising Banner Fashion 52

Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

MAY 5, 2023

If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. 1) SkeletonHD One of the best aspects of owning an online store is that sellers can target a niche audience and still convert leads and increase sales.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising utilizes algorithms to get your ads in front of your audience. You need a combination of algorithmic automation and human intelligence to drive the best ROI.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

DECEMBER 29, 2020

He’s best known as the Co-Founder of Moz , one of the top SEO products in existence, but is also a Co-Founder of Sparktoro , an audience intelligence tool. Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience. Both tools are exceptional. We can help.

SEO 119

SEO Education Marketing Non-Profit 119

Single Grain

NOVEMBER 20, 2020

It lets you prepare a documented content strategy based on actual goals and audience personas. You can quickly create different content campaigns and measure the content marketing ROI of your client projects. You can easily target audiences with the help of different tools related to publishing, scheduling, listening, and analytics.

SEO 52

SEO Agency A/B Testing Media 52

Single Grain

JUNE 26, 2020

Higher ranking equals more organic traffic and should boost the overall ROI of your SEO strategy. Here are two things in particular you should consider: A) Know Your Target Audience. The type of content you’ll create will depend entirely on your audience. HTTPS has been a ranking factor since 2014.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

FEBRUARY 23, 2022

That means they have experts in SEO, lead gen, PPC, social media and content marketing, all of which will help you generate the highest ROI on your crypto products. They post regular updates on selected social media marketing platforms to keep your audience engaged. Need a refresher on NFT jargon? 5) Bitcoin Marketing Team.

Agency 52

Agency Marketing SEO Communications 52

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JULY 21, 2020

That’s pretty much how the SaaS industry started – although back then they called it a “time-sharing system” But the first SaaS company, Concur , started selling software licenses directly to enterprises in 1998 (they were acquired by SAP in 2014 and renamed SAP Concur). and was acquired by Facebook in 2014 for $19 billion.

Finance 94

Finance SEO Shipping Marketing 94

Single Grain

SEPTEMBER 9, 2019

This will give you a better understanding of your audience and how many actual users are returning to your site. Design Advisor claims that for every $1 invested in UX, you will get a $2-$100 ROI. Once you get your audience to visit your site, you need to keep them around for as long as possible. 2) Dwell Time.

SEO 92

SEO Banner ROI Marketing 92

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 145

Marketing SEO Conversion Audience 145