Martech Series

FEBRUARY 5, 2023

Once one has nailed the demographics of the audience they want in their area, Mailbox Power will build them a list of the exact audience for only 10¢ per qualified lead. ClickFunnels was designed back in 2014 by Russell Brunson and his team. No more gambling with their marketing budget. Pay only for qualified leads. The secret?

Marketing 98

Marketing Pop-Up Non-Profit Retargeting 98

InMobi

FEBRUARY 7, 2014

Vasuta Agarwal 3:30 - 4:00 PM Retargeting and Commerce Preetham V V 4:30 - 5:15 PM Apponomics: Acquiring High Quality Users at Global Scale Peggy Anne Salz, Ed Laws, Abhishek Bapna On to more fun stuff! Offer ends Feb 12, 2014 midnight PST. We will be hosting 'App Hours' every evening, Monday through Wednesday.

Retargeting 52

Retargeting Mobile Ads Audience Advertising 52

InMobi

AUGUST 1, 2014

Drive Traffic Into Your Store – And Away From Competitors According to the Mobile Marketing Association, today nearly 70% of smartphone access is spent out of the home or on-the-go, that means that mobile provides the best opportunity to reach your target audience as they are actively holiday shopping.

Marketing 52

Marketing Retail ROI Retargeting 52

Clearcode

SEPTEMBER 11, 2023

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. Based on the relevance to the buyer’s target audience, the DSP determines the value of the particular user who will see the ad. The DSP analyzes data associated with the impression.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. 3) Anheuser-Busch. Pick a stance and own it.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Leveraging remarketing campaigns to help your brand remain on top of your audience's mind.

Agency 52

Agency Advertising Retargeting Conversion 52

VideoWeek

JUNE 7, 2023

Working with Z1 Tech’s publisher properties back in the day, in around 2014 to 2015 we saw the success YouTube was having with ads – it went from a massive loss making business to a massive profit making business for Google. And then we also help with targeting ads on CTV based on user data, and retargeting outside of CTV.

Advertising 52

Advertising Retargeting Ad Tech Agency 52

illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Ad sets, on the other hand, are subsets of a campaign that could feature their own budgets and target separate audience segments. Another important feature of meta ads is retargeting.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Lemonads

AUGUST 18, 2020

As you can imagine, with their i mpressive massive scale, unique content consumption data, and world-class AI technology , they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “ brand-safe” environment ! All thanks to their brilliant algorithm !

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Single Grain

MAY 5, 2023

If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. 1) SkeletonHD One of the best aspects of owning an online store is that sellers can target a niche audience and still convert leads and increase sales.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

MAY 5, 2023

Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation. The Approach To cut through the noise and achieve the desired results, the agency devised a strategy that was focused heavily on placements where their target audience was most present.

ROI 52

ROI Advertising Conversion SEO 52

NewProgrammatic

SEPTEMBER 8, 2021

The percentage of US users using an adblocker grew by 72% since 2014. Consumer attitudes towards contextual personalization are most favorable in comparison with other types of personalization , such as behavioral, retargeting, demographic, etc. Pinterest’s audience is made up of 70% of women, and 85% of usage occurs on mobile devices.

SEO 52

SEO Ad Exchange Audience Affiliates 52

Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

Native Advertising 52

Native Advertising Advertising CPC Banner 52