InMobi

DECEMBER 30, 2013

With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

MobileAds

JANUARY 20, 2021

Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Can offer animated and interactive rich media content. Let’s face it. Larger space.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

APRIL 23, 2015

The research team at InMobi is excited to release their latest research report, Brands on Mobile: Advertising Trends. In Brands on Mobile: Advertising Trends , we provide Brands and agencies with insights and guidance on how best to use mobile as an advertising medium. Which ad formats work best for different verticals?

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

Paleo AdTech

DECEMBER 10, 2023

After he sold Modem he went off to live in Patagonia for ten years and sort of disappeared from the industry, so people forget how incredibly charismatic and passionate he was that digital technology was going to change advertising forever.” The company was acquired by Rocket Fuel in 2014 for an estimated $230 million.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Paleo AdTech

DECEMBER 10, 2023

Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008. That industrious streak thrived during lockdown, when he YouTubed things like a poolside chat on the future of advertising and hosted a number of Beeswax webinars that were actually informative.

Header Bidding 52

Header Bidding Non-Profit Ad Tech Ad network 52

Paleo AdTech

MAY 24, 2023

After he sold Modem he went off to live in Patagonia for ten years and sort of disappeared from the industry, so people forget how incredibly charismatic and passionate he was that digital technology was going to change advertising forever.” The company was acquired by Rocket Fuel in 2014 for an estimated $230 million.

Media 40

Media Click Through Rate Rich Media Ad Server 40

InMobi

NOVEMBER 12, 2014

Time For Advertisers To Open Up To The Mobile Reality? Although smartphones and tablets have existed as advertising mediums for less than a decade, mobile marketing trends during this period shows a rapid evolution of the advertising landscape. Advertisers spend 17 cents on TV for every hour of consumption by a U.S.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52