2014 Advertising Mobile Ads Rich Media 
MobileAds
JANUARY 20, 2021
Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). There’s no such thing as a universal ad format. Interstitial Ads.
InMobi
DECEMBER 30, 2013
The growth in the mobile sector and ecosystem within the past two years has been impressive. With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. Let’s take a look at the top mobile trends for 2014.
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InMobi
NOVEMBER 12, 2014
Time For Advertisers To Open Up To The Mobile Reality? There are close to 7 billion mobile subscriptions worldwide, which is equivalent to 95% of the world population. The number of mobile phone users are estimated to be 4.5 percent, compared to the current figure of just under 10 percent spent on newspaper advertising.
InMobi
OCTOBER 17, 2014
This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled. eMarketer estimates that US mobile sales will grow by 37.3%, more than twice the rate of e-commerce overall. of all retail sales in the US in 2014 will come from mobile devices.
InMobi
JULY 15, 2014
Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season.
InMobi
DECEMBER 2, 2014
This is nearly 10% of those who actually viewed the ad; the average time spent on this creative video ad was 15 seconds. This might be seem to be a blink for most people, however, in the world of mobile advertising, this is a marketer’s delight. Mobile video currently accounts for over a quarter of video consumption.
Single Grain
JUNE 30, 2022
By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Top 6 Programmatic Advertising Agencies.
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