InMobi

FEBRUARY 19, 2016

Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey. According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps.

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Advertising Retail Mobile Ads Mobile Search 52

InMobi

OCTOBER 17, 2014

This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled. eMarketer estimates that US mobile sales will grow by 37.3%, more than twice the rate of e-commerce overall. of all retail sales in the US in 2014 will come from mobile devices.

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Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

JANUARY 5, 2015

In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year.

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Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season.

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Banner Mobile Ads Rich Media ROI 52

InMobi

FEBRUARY 7, 2014

There will also be on offer a series of informal talks on hot industry topics and an opportunity to meet the experts and discuss the latest in the mobile advertising space. Offer ends Feb 12, 2014 midnight PST. Check out the schedule and make sure you stop by.

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Retargeting Mobile Ads Audience Advertising 52

InMobi

DECEMBER 2, 2014

This is nearly 10% of those who actually viewed the ad; the average time spent on this creative video ad was 15 seconds. This might be seem to be a blink for most people, however, in the world of mobile advertising, this is a marketer’s delight. Mobile video currently accounts for over a quarter of video consumption.

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Video Ads Rich Media Mobile Ads Audience 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

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Advertising A/B Testing Retargeting Conversion 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Mobile ads: These are ads displayed on mobile devices. How Does a DSP Work?

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Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Single Grain

JUNE 30, 2022

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Top 6 Programmatic Advertising Agencies.

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Agency Advertising Retargeting Conversion 52

InMobi

APRIL 23, 2015

The research team at InMobi is excited to release their latest research report, Brands on Mobile: Advertising Trends. With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers.

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What does it do? Why is it unique? Who are the partners?

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