MobileAds

JANUARY 20, 2021

Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). There’s no such thing as a universal ad format. Interstitial Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

DECEMBER 30, 2013

The growth in the mobile sector and ecosystem within the past two years has been impressive. With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. Let’s take a look at the top mobile trends for 2014.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

DECEMBER 2, 2014

An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting. Crafted by InMobi, the mobile video ad unit allowed users to store telecast timings directly from the ad. Mobile ad spend as a whole is expected to reach $12.82

Video Ads 52

Video Ads Rich Media Mobile Ads Audience 52

InMobi

JANUARY 5, 2015

In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

FEBRUARY 19, 2016

Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey. According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Mobile ads: These are ads displayed on mobile devices. How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97