Remove 2014 Remove Advertising Remove Rich Media Remove Video Ads
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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). There’s no such thing as a universal ad format. Pros of Interstitial Ads.

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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014.

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Location-Based Mobile Video Ads Deliver On The Promise Of Engagement And Call-To-Action

InMobi

An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting. Crafted by InMobi, the mobile video ad unit allowed users to store telecast timings directly from the ad. Mobile video currently accounts for over a quarter of video consumption.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Top 6 Programmatic Advertising Agencies.

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Inside VISA’s $11.4M ad spend: How one of the largest finance MNCs in the world is disrupting the e-payments market.

Ad Beat

With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’. trillion, according to a 2015 Nilsen report. . 2009: ‘More people go with VISA’. 2019: ‘Money is Changing’.

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