MobileAds

JANUARY 20, 2021

Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

APRIL 23, 2015

The research team at InMobi is excited to release their latest research report, Brands on Mobile: Advertising Trends. In Brands on Mobile: Advertising Trends , we provide Brands and agencies with insights and guidance on how best to use mobile as an advertising medium. Which ad formats work best for different verticals?

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

Paleo AdTech

DECEMBER 10, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Paleo AdTech

MAY 24, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media 40

Media Click Through Rate Rich Media Ad Server 40