Remove 2014 Remove Advertising Remove Rich Media Remove ROI
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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014.

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Building Great Brands in the Mobile Age

InMobi

Time For Advertisers To Open Up To The Mobile Reality? Although smartphones and tablets have existed as advertising mediums for less than a decade, mobile marketing trends during this period shows a rapid evolution of the advertising landscape. Advertisers spend 17 cents on TV for every hour of consumption by a U.S.

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?Brands, unwrap your holiday season gift!

InMobi

of all retail sales in the US in 2014 will come from mobile devices. hours per day with mobiles and tablets, which together account for 37% of media time - ahead of television, computer usage, print, and radio. Finally, the best brands will continue to invest in mobile because it guarantees ROI. jump this year.

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Mobile Brings it Home for the Holidays

InMobi

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. TABLE OF CONTENTS: ↓ What Is Programmatic Advertising? Why Should Businesses Use Programmatic Advertising? What Is Programmatic Advertising?

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Inside VISA’s $11.4M ad spend: How one of the largest finance MNCs in the world is disrupting the e-payments market.

Ad Beat

With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’. trillion, according to a 2015 Nilsen report. . 2009: ‘More people go with VISA’. 2019: ‘Money is Changing’.

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