AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

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Monetize More

SEPTEMBER 30, 2022

When it comes to app monetization, advertising has maximum potential when it comes to revenue generation. This article breaks down the best advertising practices for apps to help make sure you leave not a single cent on the table. App publishers often focus their advertising strategies on the latest ad tech fads.

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illumin

JANUARY 30, 2019

But new strategies that provide both reach and ROI are available as digital becomes a more accepted medium for both branding and lead generation. Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad.

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Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. Because advertisers want ad space with a high viewability rate !

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Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. Because advertisers want ad space with a high viewability rate !

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018. Why did mobile advertising spending grow in 2019? In the U.S.,

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Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. This ad network specializes in monetizing all types of mobile traffic, making it a superb choice for mobile publishers, app developers, and advertisers who want to promote products to these users.

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InMobi

JULY 15, 2016

While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm.

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Ad Beat

NOVEMBER 20, 2019

In short, video advertising is definitively a train that your brand cannot afford to miss. Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . Here’s why: Customers prefer video content to any other type of content.

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InMobi

JULY 24, 2013

Large and small advertisers around the globe have begun leveraging the potential of tablet devices. So what are these advertisers doing differently that is making them so successful? Since tablet advertising is still in its infancy, advertisers are oblivious to its do and don'ts.

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Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. Contextual Advertising. Native Advertising. Audience Segmentation.

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Monetize More

JULY 12, 2022

Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. Through this technology-driven platform, publishers can receive the highest price possible for their ad spaces while also helping advertisers and agencies target consumers more efficiently.

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Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

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InMobi

DECEMBER 20, 2018

This brought retail experience in the consumer’s palms. -- #2 Diageo India: 3 awards: India Digital Marketing Awards - Best use of mobile, Mobexx awards - Excellence in location-based advertising, Mobexx awards - Excellence in native advertising McDowell's No.1

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Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Programmatic advertising is not synonymous with RTB. RTB in advertising is a part of the programmatic advertising process.

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InMobi

OCTOBER 7, 2019

This makes in-app advertising a highly effective medium for running engaging advertising campaigns. Advertisers that fail to fully appreciate the power and magnitude of in-app advertising are doing themselves a great disservice ,” Anne Frisbie, SVP and GM of North America for InMobi, wrote in Advertising Week 360 last year.

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InMobi

JULY 15, 2014

No matter what channel consumers use for purchase, mobile advertising will have a big impact on the decision – bigger than ads they see on TV or online. Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season. Prove ROI from In-store Purchases Ok, but how do I know it’s working?

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Basis

JUNE 6, 2022

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals.

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Automatad Inc.

DECEMBER 1, 2023

What Is Video Advertising? You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI.

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InMobi

SEPTEMBER 28, 2016

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. mobile programmatic media buying is expected to reach $21.22 By 2017, U.S. MOAT, Integral Ad Science, DoubleVerify).

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InMobi

FEBRUARY 18, 2016

For marketers investing in mobile advertising, the decision between mobile web and mobile app is not just one of inventory but truly a choice between reach and engagement. If effectiveness of mobile advertising is the goal, then there are five prominent axes which need to be taken into account when making this decision.

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InMobi

OCTOBER 17, 2014

Source: Global Mobile Media Consumption Wave 3, InMobi 2014 Apart from capturing a greater share of consumer time spent on media, Mobile is proving to be very effective for advertising. Finally, the best brands will continue to invest in mobile because it guarantees ROI.

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Larger advertising formats (e.g., More mobile ad unit sizes to consider.

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InMobi

NOVEMBER 12, 2014

Time For Advertisers To Open Up To The Mobile Reality? Although smartphones and tablets have existed as advertising mediums for less than a decade, mobile marketing trends during this period shows a rapid evolution of the advertising landscape. Advertisers spend 17 cents on TV for every hour of consumption by a U.S.

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InMobi

JULY 3, 2013

Bob Dylan, Times are a-changin Its the era of mobile advertising- and its evolving. Providing a rich, engaging experience on-the-go, tablets have garnered a significant amount of share in the daily diet of media consumption, becoming the golden goose for advertisers and publishers alike.

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Lemonads

JANUARY 17, 2022

Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. In this setup, advertisers pay affiliates to produce conversions, which can consist of leads, sales, or personal information like name and email address.

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Lemonads

JUNE 5, 2020

For example, your objective can be to generate a certain amount of revenue, achieve a specific ROI rate, or produce an exact number of conversions. Alluring and Appropriately-Sized Creatives Rich media push notifications can feature images and other creative elements. Setting multiple goals is a good idea.

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InMobi

DECEMBER 30, 2013

With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. Mobile Ad formats – As mobile advertising grows, new ad formats are likely to come up. 2014 will see new metrics with a clear focus on generating ROI based positive campaigns.

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Ad Beat

OCTOBER 30, 2019

Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’. After 20 years, VISA replaced their well-known tagline—”It’s everywhere you want to be” with “Life takes Visa”—as a part of their latest advertising campaign that was announced during the Winter Olympics. Source: Adbeat.

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Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. Why does native advertising work?

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InMobi

AUGUST 21, 2013

billion in 2016 on digital advertising which includes both online and mobile. ROI Research's survey shows that 53% of social network users Liked or followed travel brands because of the coupons and discounts offered. As per eMarketer forecast travel marketers will spend $4.7

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Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. With the ongoing economic unrest, 2023 is bound to be a challenging year for paid advertising, and campaign optimization is more important than ever. In paid advertising, data is your best friend.

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Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. TABLE OF CONTENTS: ↓ What Is Programmatic Advertising? Why Should Businesses Use Programmatic Advertising? What Is Programmatic Advertising?

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Single Grain

AUGUST 10, 2023

You should be aware of the best PPC bidding strategies to make the most out of your advertising budget. It automatically adjusts bids to maximize the total conversions generated within the specified budget, which can be advantageous for advertisers aiming to increase their conversion volume. Let’s begin!

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Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. The best PPC consultants are reliable, can effectively manage your ad campaigns, easily keep up with PPC advertising updates, and deliver desired results. An experienced PPC consultant ensures a higher ROI from a lower cost per lead.

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Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI.

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Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S. In 2023, 253.3 million U.S.

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