Clearcode

FEBRUARY 15, 2022

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. Advertisers want quick responses with accurate offers and sales representatives want to close deals fast. Advertising and Revenue Management Agencies. Optimize advertising campaigns.

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

Advertising to Baby Boomers

APRIL 29, 2013

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. My post this week was written by The Ad Contrarian. Facebook is a big fat turd that seems to have a new ad scheme every week. 29 April 2013. Posted by Chuck Nyren.

Advertising 45

Advertising Click Through Rate Education Ad Exchange 45

NewProgrammatic

SEPTEMBER 8, 2021

Digital advertising encompasses a wide range of advertising methods. And it might seem like just about anything in terms of advertising has been done already. The bravest attempts at pioneering in advertising, such as Uber’s clever drone campaign , have left the world speechless. Contextual advertising.

SEO 52

SEO Ad Exchange Affiliates Audience 52

VideoWeek

JUNE 16, 2023

We are joining forces to promote the value of independent streamers, and to work hand-in-hand with platforms, advertisers, and regulatory bodies to ensure that we have a healthy ecosystem that benefits everyone, not just the few.” Within Uber Eats, ads will run after customers place orders, up until their order arrives.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Digiday

SEPTEMBER 8, 2022

Digital advertising feels the impact of the economic downturn. One of the larger trends we followed the past couple of months was the macroeconomic headwinds to digital advertising, which was commonly blamed amongst publishers and platforms as the reason their ad revenue was down in Q2. Digital advertising takes a hit.

Media 57

Media Cookies Ad Tech Ad Exchange 57

Digiday

APRIL 24, 2023

The second installment in this series, publishing April 27, will dive deep into the results of Digiday’s recent survey of brands and agencies to analyze how advertisers’ preferences for ad options, software, targeting and campaign measurement match up to the platforms’ offerings. For example, I have my Starbucks cup. “And

Audience 54

Audience Agency Advertising Ad Exchange 54

InMobi

DECEMBER 9, 2019

Between 2014 and 2019, pharmacies will have grown by almost 3% overall. To find out, we gathered insights from InMobi Pulse, which builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 The pharmacy space is a $312.6 billion market in the U.S.

Pharmaceuticals 52

Pharmaceuticals Ad Exchange Retail Marketing 52

VideoWeek

AUGUST 19, 2022

In this week’s Week in Review: VidMob raises $110 million, TikTok launches new shoppable ad formats, and streaming surpasses cable viewing in the US. TikTok Launches Shopping Ads. Shopping Ads includes three formats. Apple to Introduce Ads on iPhone Apps. Top Stories. TikTok to Let Users Filter Out Adverts.

Media 52

Media Ad Tech Agency eCommerce 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What does it do? Why is it unique? Who are the partners?

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