AdPushup

FEBRUARY 15, 2023

Looking for an efficient and cost-effective way to buy and sell digital advertising? An ad exchange could be just what you need. Learn what is an ad exchange and how they work, and discover the benefits of this powerful digital marketplace.

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MNTN

MARCH 14, 2024

As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

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Monetize More

FEBRUARY 16, 2023

Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!

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AdPushup

SEPTEMBER 18, 2022

Wondering what is an ad exchange? Or confused which ad exchange to try? Here is a list of best ad exchanges available for publishers. Many publishers, advertisers, and ad tech agencies buy their media through ad exchanges, but there’s often a lot of confusion around what they actually are.

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AdPushup

FEBRUARY 3, 2023

Maximize your advertising potential with Google Ads Exchange. Acquired by Google in 2008, Doubleclick for Publishers, which is now known as Google Ads Exchange, has come a long way. Now Google Ads Exchange, also known as [.]

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Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. These interlinked elements hold substantial sway, molding the digital advertising scene and smoothly distributing promotional content across the vast online realm.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? Publishers want high prices for their ad space.

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Exchange Wire

APRIL 9, 2024

TeqBlaze, a prominent developer of advertising technology solutions, is excited to announce the release of version 2.5 of its SSP + Ad Exchange platform. The post TeqBlaze Unveils Major Update to White-Label SSP + Ad Exchange Platform to Version 2.5 appeared first on ExchangeWire.com.

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Automatad Inc.

MAY 9, 2023

Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. Without any further ado, we’ve compiled resources on Google Ad Exchange to answer all your questions.

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AdPushup

APRIL 22, 2023

Looking for an efficient and cost-effective way to buy and sell digital advertising? An ads exchange could be just what you need. Learn what is an Ads Exchange and how they work, and discover the benefits of this powerful digital marketplace. The digital advertising industry is anticipated to attract $701.20

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AdPushup

AUGUST 22, 2023

Dive into comprehensive insights about the Open Ad Exchange in this exploration. Gain a deep understanding of its workings and significance in the digital advertising landscape. Have you ever wondered how websites make money? Is it just by writing the content and posting the images? But who pays them for it?

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AdPushup

SEPTEMBER 7, 2023

Dive into comprehensive insights about the Open Ad Exchange in this exploration. Gain a deep understanding of its workings and significance in the digital advertising landscape. Have you ever wondered how websites make money? Is it just by writing the content and posting the images? But who pays them for it?

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AdPushup

FEBRUARY 2, 2023

This article will attempt to give you a clearer picture of the components of Ad Exchange and Ad Network and how they are different from each other.

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Smart-Hub

MAY 2, 2023

Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising. With programmatic advertising advancing ever-increasingly, automation is essential to keeping up with the trends. All-in-all, AI helps you save time and money.

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Exchange Wire

JUNE 15, 2023

Sharethrough, one of the top global independent omnichannel ad exchanges, has announced two major initiatives that will lower carbon emissions from ad campaigns while providing brands with a cleaner advertising ecosystem: removing made-for-advertising (MFA) sites by default, and the availability [.]

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Monetize More

FEBRUARY 21, 2023

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. Publishers receive 68% of the ad cost paid by advertisers in ad revenue.

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Exchange Wire

MARCH 16, 2023

GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied [.]

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AdExchanger

JULY 24, 2023

Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS. The post Petal Ads Hopes To Blossom With Global Advertisers appeared first on AdExchanger.

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Admixer

OCTOBER 16, 2020

A network and ad exchange are two crucial components of the programmatic marketplace. In large part, they share a similar objective, gathering publishers’ inventory to sell it programmatically to advertisers. Despite the apparent similarities, ad networks and ad exchanges have […].

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Digiday

SEPTEMBER 6, 2022

Imagine a system where everyone wins by getting rewarded fairly: publishers and advertisers in the advertising ecosystem are compensated transparently and equitably for their products and services. That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system.

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Exchange Wire

MARCH 22, 2024

This week on The Stack: Disney Teams Up with Google and The Trade Desk to Expand Real-Time Ad Exchange; OpenAI Partners with Publishers; Nvidia Unveils New AI Chip Several partnerships made this week’s news: Disney will be teaming up with Google’s [.]

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Smarty Ads

SEPTEMBER 10, 2021

Ad networks and ad exchanges share a similar purpose. Roughly speaking, they both gather free inventory from publishers in one place and offer it to advertisers for sale. Both can be integrated with demand-side and supply-side platforms, enabling programmatic ad buying and selling. Thus, it’s quite.

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Ad Monsters

MAY 9, 2024

The cybercriminal community is applying the latest technologies to test new and more effective ways to siphon money from advertisers’ budgets. Advertisers place ads to build up their audience or customer base, and they are increasingly using mobile devices to access the Internet. The reason for this is simple.

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MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

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Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Outstream Ads Outstream ads appear within non-video environments.

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Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Start Your Profitable Ad Exchange Business With Us!

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Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

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Oko

MAY 1, 2024

In advertising, few questions are as important. Our entire industry is built around grabbing […] The post Measuring Attention: The Future of TV Advertising appeared first on OKO Digital. In this blog post, we dig in on this problem — and how brilliant minds are working to solve it. Do we have your attention?

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Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. If you’ve grown as a publisher and want to take your ad earnings to the next level, Ad Exchange is the natural progression from Google AdSense.

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Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

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AdExchanger

MARCH 20, 2024

Disney just took the next stop on its journey to automate as much of its ad sales as possible by the end of this year. To help reach that goal, Disney announced DRAX Direct, an expansion of its real-time ad exchange.

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Basis

JULY 26, 2022

Here’s the good news: We’ve got experts at Basis Technologies who know the ins and outs of programmatic advertising. A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. DSPs are integrated into multiple ad exchanges.

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Digiday

MAY 24, 2023

Personalization is a priority for many advertisers, but it comes with added costs. Ad tech firms are becoming much more capable, but this is making the programmatic supply chain a bit more complicated. The third-party cookie is going away (eventually, probably), but cookieless identifiers remain somewhat half-baked.

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Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

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YieldBird

AUGUST 23, 2023

Dealing with revenue fluctuations in programmatic advertising, especially drops, can be quite challenging. As a publisher, you always strive to optimize revenue, but identifying the root cause of drops requires a deep understanding of the various factors that influence the advertising ecosystem.

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Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

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