InMobi

JANUARY 6, 2015

The mobile advertising space continues to evolve at breakneck speed and demands agility, adeptness and endurance all at once -- not just to survive the pace of changes, but also to lead them from the front. In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising.

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

VideoWeek

JUNE 16, 2023

We are joining forces to promote the value of independent streamers, and to work hand-in-hand with platforms, advertisers, and regulatory bodies to ensure that we have a healthy ecosystem that benefits everyone, not just the few.” Within Uber Eats, ads will run after customers place orders, up until their order arrives.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Ad exchanges and SSPs notify the DSP about available impressions. How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Digiday

APRIL 24, 2023

The second installment in this series, publishing April 27, will dive deep into the results of Digiday’s recent survey of brands and agencies to analyze how advertisers’ preferences for ad options, software, targeting and campaign measurement match up to the platforms’ offerings. For example, I have my Starbucks cup. “And

Audience 60

Audience Agency Advertising Ad Exchange 60

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What is ConnectID? What does it do?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Automatad Inc.

JANUARY 24, 2022

Despite a surge in ad spending, the US ad market expands unevenly across various ad categories. The Banning Surveillance Advertising Act aims to restrict advertisers from practicing surveillance-based advertising or behavioral advertising. Ban Surveillance Advertising.

Advertising 52

Advertising SEO Pop-Up Electronics 52