Digiday
JANUARY 10, 2023
It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. So targeting the asset, rather than the individual.
InMobi
JANUARY 6, 2015
The mobile advertising space continues to evolve at breakneck speed and demands agility, adeptness and endurance all at once -- not just to survive the pace of changes, but also to lead them from the front. In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising.
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Martech
FEBRUARY 15, 2023
In the past, the platform allowed landlords to target or exclude people from seeing their housing ads based on sensitive characteristics including race, gender and religion. When his relationship status was set to “Engaged,” he got a lot of ads for groom-to-be wedding services like venues, jewelry shops and photographers.
Digiday
JUNE 20, 2022
In 2014, the company crowdsourced $550,000 in funding through an Indiegogo campaign. But unlike many startups, Proton hasn’t done a lot of big ad campaigns, and instead prioritizes marketing through existing users via word-of-mouth. Apple still has its own ad business through the App Store.). and European Union.
InMobi
OCTOBER 17, 2014
of all retail sales in the US in 2014 will come from mobile devices. Source: Global Mobile Media Consumption Wave 3, InMobi 2014 Apart from capturing a greater share of consumer time spent on media, Mobile is proving to be very effective for advertising. Nearly 19% of digital sales and 1.2% jump this year.
VideoWeek
JUNE 16, 2023
We are joining forces to promote the value of independent streamers, and to work hand-in-hand with platforms, advertisers, and regulatory bodies to ensure that we have a healthy ecosystem that benefits everyone, not just the few.” Within Uber Eats, ads will run after customers place orders, up until their order arrives.
illumin
JANUARY 22, 2024
With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.
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