The Great Fail: How Bikram Yoga Went From Super-Heated to Overheated
Adweek
SEPTEMBER 2, 2022
Bikram Choudhury was the founder of the wildly popular hot yoga practice that many considered to cure ailments, detoxify bodies and change lives. By 2013, a series of allegations surfaced when one by one, women stepped forward with accusations that included. At its height in 2006, there were 1,650 studios in at least 40 countries.
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