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The Great Fail: How Bikram Yoga Went From Super-Heated to Overheated

Adweek

Bikram Choudhury was the founder of the wildly popular hot yoga practice that many considered to cure ailments, detoxify bodies and change lives. By 2013, a series of allegations surfaced when one by one, women stepped forward with accusations that included. At its height in 2006, there were 1,650 studios in at least 40 countries.

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Purpose is Profit: Create a Sustainable Strategy

Ad Monsters

Shvo first encountered purpose as a business strategy back in 2013 when Dove created a campaign centered around women’s empowerment. . Utilizing the insight that only 2% of women find themselves beautiful, Dove wanted to portray the realistic body type examples of women rather than portraying real women as models.

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BBC to Prioritise Commercial Income Amid Ongoing Licence Fee Freeze

VideoWeek

The report additionally notes that overall broadcast TV viewing in the UK has been in decline since 2013/14. But since measurement body BARB has extended its remit to track streaming and video sharing services, results have shown the broadcasters to receive the largest viewing share in the UK.

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Running a Compliant Sweepstakes Ain’t No Game: U.S. Department of Justice Claims $2.7 Million in Illegally Obtained Sweepstakes Entrance Fees

All About Advertising Law

On May 12, 2015, the DOJ filed a complaint alleging that the World Triathlon Corporation (“WTC”) should forfeit $2,761,901 it obtained in entrance fees from various sweepstakes it conducted from 2013 to 2015. government the authority to seize the $2,761,901 in lottery proceeds.

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Native Advertising for Mobile Marketers: 5 Tips for Success

InMobi

billion in 2013. But when publishers are creating content such as native ads, the FTC and other regulatory bodies consider the publishers to be more involved in the process and that creates a potential liability. And the use of native advertising will continue to grow.

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Device Size Pies

InMobi

And now, the US market has officially graduated: With the Consumer Electronics Show (CES) around the corner, the Consumer Electronics Association (CEA) estimates that by 2013, the 100M tablets shipped in the US alone will be almost on par with the number of smartphones- 108M. But which do we love more?

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Influencer Marketing – Three Golden Rules

All About Advertising Law

The FTC updated these guidelines in 2013 specifically to address the digital age, including the use of social media advertising. Together, all of these components create an evolving body of law and principles that form the basis of influencer marketing policies and guidelines to help ensure compliance with consumer protection laws.