OpenX

OCTOBER 10, 2023

How does search intelligence promote a healthy open web? Search advertising is the largest format by investment across the US digital advertising landscape, capturing over 41.4% The economics shifted dramatically after the introduction of header bidding in 2013. of total revenue.

Header Bidding 52

Header Bidding Audience Search Advertising Cookies 52

All About Advertising Law

JUNE 25, 2021

136 (2013), that trademark settlement agreements generally have blanket immunity from antitrust review unless the settlement agreements fall into the narrow “unusual” category defined in Actavis. The Court held that the FTC’s suggestion of requiring disclosures in each search advertisement that identify the rival seller was inadequate.

Search Advertising 52

Search Advertising Advertising Marketing 52

All About Advertising Law

NOVEMBER 14, 2017

The algorithm also factors ad relevancy, geographic location, search history, landing page experience, and ad format. Consequently, two consumers could submit the exact same Google search and receive different paid search advertising results. Therefore, Google modified its policy in 2004 to allow bidding on trademarks.

Advertising 49

Advertising Search Advertising Retail Marketing 49

Single Grain

APRIL 25, 2022

For any business to succeed online, it is crucial to be visible in the major search engines. But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. Before hiring a paid search advertising company, consider these five things you should look for in a PPC company: Case Studies.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

AUGUST 24, 2022

Programmatic Advertising. Paid Search Advertising. Their team of experts stays up-to-date on the latest advertising trends and tactics to ensure the most effective results. They have a dedicated team of paid search advertising experts to optimize ad copies and maximize the campaign ROI by targeting the right audience.

Agency 59

Agency Advertising SEO Retargeting 59

Clearcode

JANUARY 18, 2022

The term customer data platform emerged in 2013. Since then, CDPs have risen in popularity and become a crucial part of the advertising and marketing activities for many companies. It’s called a customer data platform (CDP). What Is a Customer Data Platform (CDP) And How Does It Work? How Does a CDP Work?

Advertising 52

Advertising Retargeting Marketing Communications 52

Single Grain

SEPTEMBER 3, 2019

Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. Just six years ago, in 2013, our CEO Eric Siu bought Single Grain from the founders for two bucks (less than the price of a cappuccino!) when it was about to go down the drain.

Marketing 106

Marketing SEO Banner Audience 106