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6 tips for creating an engaging mobile video ad campaign

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. Thirty-second ads that are more entertainment-driven are better suited for tablet devices.

Video Ads 52
Video Ads Geo targeting Click Through Rate Banner 52
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How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

These are driven by algorithms and machine learning that analyze performance data, adjust bidding strategies, and allocate the budget toward the most effective placements and audiences, thus automatically optimizing campaigns. The campaign tracker is the component responsible for collecting data on campaign performance.

Demand Side Platform 97
Demand Side Platform Ad Exchange Impressions Ad Targeting 97
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