InMobi
DECEMBER 24, 2014
Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. For ad types, there are in-stream, in-banner and interstitial ads.
Clearcode
SEPTEMBER 11, 2023
With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. These are driven by algorithms and machine learning that analyze performance data, adjust bidding strategies, and allocate the budget toward the most effective placements and audiences, thus automatically optimizing campaigns.
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