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56. Tom Chavez – giving us the Rapt on Krux and data

Paleo AdTech

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. In 2010, Tom and Vivek Vaidya co-founded Krux. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution.

Ad Tech 52
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CFPB Warning to Consumer Financial Services Digital Marketing Providers

All About Advertising Law

Back then, online advertising was all about the sheer number of impressions , meaning how many people might see a banner ad placed on a website, where the ad would be seen by any visitor to that page. And since 2010, the FTC and CFPB have been actively scrutinizing digital marketers, including lead generators.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. iPad went on sale in 2010, and a few days afterwards, Apple introduced their advertising platform, iAD. interstitial and banner). How Are In-App Ads Served?

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56. Tom Chavez – giving us the Rapt on Krux and data

Paleo AdTech

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. In 2010, Tom and Vivek Vaidya co-founded Krux. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution.

Ad Tech 40
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OOH & Its Role In Sustainability

Advendio

Electric-vehicle charging stations have also become a popular means for DOOH for example, Volta in the US which have offset over 44 million pounds of CO2 since 2010. Digital-out-of-home can also be green with DOOH media companies installing solar panels to power digital screens and also creating smart technology to charge these screens.

Media 82
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Smartphone Ads = Silly Graphical Doodads

Advertising to Baby Boomers

From May 2010: Foretellings … The more people use smartphones, the less they’ll tolerate silly graphical doodads mucking up their small screens. Nearly a quarter said they never did, while another 49% said they rarely did so. Just 4% said they clicked on a mobile ad at least somewhat often.

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All Hail the King: Mobile Video Reigns Supreme

InMobi

Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. average network download speeds went from under five megabits per second in 2010 to around 30 Mbps in 2017, according to PC Magazine.