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How Auto Brands Can Win With Mobile

InMobi

Location based services: Auto dealers can leverage the mobile medium to deliver geo targeted alerts or push notifications on the offerings. When customers scan the code, they can be directed to the dealership website to obtain more information such as pricing and specifications.

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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

In June 2010, the European standards agency ETSI approved version 1.1.1 Banners: Information boxes (square or rectangular) are displayed in the lower right corner of the screen. Banners were the first format of programmatic ads on HbbTV. L-shaped banner ad example. Rectangular banner ad example. GEO targeting.