Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. For more on Microsoft’s peregrinations in the ad space, check out Marty’s oral history here.) In 2010, Tom and Vivek Vaidya co-founded Krux.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? Facebook’s Mobile Ads was launched in 2012. interstitial and banner).

Advertising 52

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Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. For more on Microsoft’s peregrinations in the ad space, check out Marty’s oral history here.) In 2010, Tom and Vivek Vaidya co-founded Krux.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Smart-Hub

DECEMBER 22, 2023

Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Early Years (2000-2010) During the early years of AdTech, the industry underwent a transformative phase with the introduction of a basic online advertising ecosystem.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

APRIL 19, 2023

With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010. The Comprehensive real-time reporting and analytics give publishers a bird’s eye view of their ad performance and revenue.

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Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 And more recently from 2010 onwards, the key theme has been privacy. There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia.

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