Exchange Wire

FEBRUARY 27, 2023

This follows its whitepaper, released in October, outlining the initial results of early-stage experiments. RTB House, the ad tech platform powered by unique deep learning algorithms, today (February 27th, 2023) releases a second instalment of FLEDGE API testing. The research found [.]

Ad Tech 105

Ad Tech Cookies 105

IAB Tech Lab

OCTOBER 13, 2022

This whitepaper is a summary of the IAB Tech Lab’s event on September 22nd, 2022, the second session in a series on the topic of Privacy Enhancing Technologies (PETs). A recording of this event can be watched back here, and registration for the third event, 8 Dec, 2022 can be […].

98

98

Martech

JULY 22, 2021

Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Marketing 140

Marketing MarTech Agency Audience 140

Martech Series

NOVEMBER 18, 2022

New whitepaper developed in partnership with FPT Software addresses how streaming businesses can use artificial intelligence (AI) and machine learning (ML) to drive engagement and monetization.

Machine Learning 85

Machine Learning Entertainment Communications MarTech 85

Martech Series

SEPTEMBER 2, 2022

Influencer Intelligence launches whitepaper on ‘The Role of Influencers in Social Commerce’ featuring brand-side interviews and new research. Influencer Intelligence , a leading influencer marketing solution, today announces the launch of its whitepaper focusing on ‘ The Role of Influencers in Social Commerce ’.

Marketing 95

Marketing ROI eCommerce Fashion 95

Advendio

MARCH 30, 2023

New Content ADvendio is proud to announce the release of our new whitepaper titled “Where the Retail Media Opportunities Lie in 2023” This exclusive research provides valuable insights into the retail media space and features commentary from industry experts. The post Q1 2023: Company Review first appeared on Advendio.

Retail 77

Retail Media Advertising Marketing 77

Martech Series

JANUARY 2, 2023

Influencer Intelligence interviewed over 150 global marketers for its latest whitepaper, exploring the role of influencers in social commerce. Whilst marketers are adapting and experimenting with their influencer marketing strategies, Influencer Intelligence’s whitepaper highlights the traction social commerce will only continue to gain.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech Series

DECEMBER 15, 2022

Citing artificial intelligence (AI) and 5G as cornerstone technologies of this decade, a new whitepaper released today by InterDigital , Inc. The whitepaper, AI is the Key for 5G Success , examines the network domains and standards efforts where AI and ML are being integrated to automate critical 5G operations.

Machine Learning 59

Machine Learning MarTech Marketing 59

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) Audience data from these sources will help you create personas. This includes your audience’s preferences, demographics, behaviors and interests.

Audience 110

Audience MarTech Media Marketing 110

Basis

JANUARY 24, 2024

They could consider a content-based strategy where they publish a whitepaper on a relevant topic, use contextual targeting to market that whitepaper in relevant places, and then require a form-fill to download the content, meaning each person that downloads it is another de-anonymized lead for future marketing efforts.

Advertising 84

Advertising Marketing Cookies Brand Lift 84

Martech Series

NOVEMBER 2, 2022

” Since publishing the SHARE Whitepaper earlier this year, Founder and former Apple and Google Engineer, Brandon Tory, and the team at Formless have received grant awards from the Polygon DAO, Alchemy, Google Cloud, and Stripe.

MarTech 101

MarTech Marketing 101

Exchange Wire

JUNE 13, 2022

On the eve of ATS London 2022, Andy Ashley, global marketing director at SmartFrame, introduces key findings from a recent whitepaper detailing the importance of contextual advertising following the upcoming deprecation of third-party cookies. Third-party cookies are soon to be a [.].

Cookies 64

Cookies Advertising Marketing 64

Martech Series

DECEMBER 6, 2022

Content marketers today publish a host of content through the year in the form of blog articles, social media posts, email marketing copy, podcasts/webinars, whitepapers, eBooks and so much more. Running a Content Audit for the Current Year.

Marketing 123

Marketing ROI Audience MarTech 123

Martech

APRIL 23, 2024

Some people can consume a deluge of newsletters, whitepapers and videos every working day, rapidly sort the wheat from the chaff, absorb them and add them to some kind of working file (in their head or a tool) that helps them stay abreast of new technologies.

MarTech 88

MarTech Affiliates Marketing Media 88

Martech Series

AUGUST 21, 2022

For more insights, download our free whitepaper: NFTs ~ Seizing the Metaverse Opportunity. This unique token could represent real-world items like artworks or music, with the ability to be traded with a transparent transaction history. Marketing Technology News: Startup Gigasheet Awarded Patent for Big Data Analysis Spreadsheet.

Marketing 87

Marketing MarTech 87

Martech

APRIL 22, 2024

Whether it’s downloading a whitepaper, requesting a demo, or signing up for a webinar, make sure your CTAs are visually appealing, prominently displayed, and aligned with the recipient’s stage in the buyer’s journey.

Conversion Rate 104

Conversion Rate Click Through Rate MarTech Audience 104

Martech Series

JANUARY 6, 2023

Pi Network released updated whitepaper chapters in December 2021, concurrent with the launch of its Enclosed Mainnet, a precursor to the network’s ultimate objective of an Open Mainnet. Further, the products being traded on these exchanges are not the real Pi tokens.

MarTech 77

MarTech Communications Marketing 77

Martech Series

SEPTEMBER 14, 2022

A Cisco whitepaper found that in 2022, as much as 82% of global internet traffic will be video-based. With the human brain wired to process visual information more quickly, tools like Pictory make video an extremely powerful promotional medium.

Marketing 82

Marketing Conversion Rate ROI MarTech 82

Lemonads

AUGUST 20, 2021

Before we go on, we crafted a Whitepaper Acquire high-value customers for your online learning business with Affiliate Marketing to help Online learning businesses get the most out of affiliate marketing. Maybe, you already use affiliate marketing for your programs, but wonder if you are getting the most out of it?

Affiliates 52

Affiliates Education Brand Awareness Ad Space 52

InMobi

MARCH 7, 2023

That way, you can keep your head in the proverbial books, continuing to read through whitepapers, reports, and one sheets, and focus on building up your personal toolkit and overall strategy. Some notable enhancements to SKAN 4.0

Demand Side Platform 52

Demand Side Platform Education Conversion Media 52

illumin

DECEMBER 14, 2018

The results of our newest whitepaper are in! Check out our newest whitepaper or contact us to learn more! Ads should move consumers at the moments that matter, and measuring the impact on key brand metrics (like building brand affinity) results in more effective ad spend.

Brand Lift 78

Brand Lift Brand Awareness Video Ads Advertising 78

Lemonads

JUNE 1, 2021

Before w go on, we crafted a Whitepaper 14 Steps to Skyrocket Revenue of Weight Loss Businesses in 2021 to help businesses in the weight loss industry get the most out of affiliate marketing. You will find an in-depth study, with more compelling examples in our dedicated whitepaper. If so, this article is made especially for you.

Affiliates 52

Affiliates Brand Awareness Audience Marketing 52

Flashtalking by Mediaocean

JANUARY 20, 2022

El servidor de publicidad independiente Flashtalking, propiedad de Mediaocean, ha elaborado el documento CTV Verification Whitepaper, a modo de hoja de ruta, con las claves para hacer frente al fraude digital en CTV. Descarga el informe CTV Verification Whitepaper de Mediaocean. Descarga aqui.

Marketing 52

Marketing 52

Lemonads

MAY 21, 2021

Before we go on, we encourage you to read this whitepaper we especially crafted for you: 14 Steps to Skyrocket Revenue of Prepped Meal Delivery Services in 2021 to help Home delivery meal subscription providers get the most out of affiliate marketing. Have you already launched an affiliate program for your meal subscription plans?

Affiliates 52

Affiliates Conversion Rate Food Brand Awareness 52

Martech Series

DECEMBER 19, 2022

The whitepaper outlays why social commerce is the new norm for online shopping and how to win the hearts of consumers with social commerce strategies. Utilizing social commerce can present enormous value to merchants, such as brand engagement, increase in traffic, conversion rate, and sales revenue.”

eCommerce 84

eCommerce Conversion Rate Media MarTech 84

Martech

APRIL 19, 2024

The revenue return on leads from a whitepaper is pretty low,” Schiele told MarTech. For that reasons, Schiele likes to use social media platforms as a distribution channel for content, and then re-market to the audience on platforms like LinkedIn and Facebook with an offer for a demo.

Media 110

Media Marketing Machine Learning MarTech 110

Digiday

OCTOBER 18, 2022

The audit was published by a company called Compliant, an outfit that claims to offer brands full transparency over their data supply chain, in a whitepaper dubbed “Data Privacy: The Compliance Illusion.”

Ad Ops 68

Ad Ops Cookies Ad Tech GDPR 68

Lemonads

JUNE 29, 2021

Before we go on, we crafted a Whitepaper 14 steps to successfully set up your credit affiliate program with any affiliate network to help lending companies get the most out of affiliate marketing. If you are interested, you can download it here. If you are in the lending business, this is a must-have. What's the next step?

Affiliates 52

Affiliates Finance Brand Awareness Communications 52

Media Math

APRIL 11, 2023

First, read this whitepaper carefully it also has some great diagrams: IAB Project Crosswalk White Paper. Here are some great resources from them to get you all started and to accelerate this work. The time to get started is now! Tips to get started: This is really complex – where do I start?

Advertising 52

Advertising 52

Digiday

DECEMBER 11, 2022

Luongo will publish journalistic articles about Rivalry on social media platforms — such as a recent LinkedIn article promoting the brand’s activation at the IEM Rio Counter-Strike Major — in addition to publishing whitepapers on esports betting and building out content platforms owned entirely by Rivalry.

Education 66

Education Audience Entertainment Communications 66

Lemonads

JULY 15, 2021

Before we go on, we crafted a Whitepaper 14 Steps to Skyrocket Revenue of Credit Repair Services in 2021 to help credit repair businesses get the most out of affiliate marketing. You will find an in-depth study, with more compelling examples in our dedicated whitepaper 14 Steps to Skyrocket Revenue of Credit Repair Services in 2021.

Affiliates 52

Affiliates Real Estate Marketing Advertising 52

Martech Series

JUNE 15, 2022

The five levels of security prioritization were described in a research-driven whitepaper by industry analyst firm AITE Novarica in collaboration with Zerify. No other video conferencing service on the market, such as Zoom, Webex, LogMeIn, MS Teams or BlueJeans, offers these protections.

Communications 85

Communications GDPR Healthcare MarTech 85

illumin

JANUARY 9, 2019

In fact, according to our recent whitepaper Attention: The New Media Currency , only 7% of marketers admit to receiving full consumer attention. Check out our newest whitepaper or contact us to learn more! Audience attention remains a proven pain for many marketers.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

Martech

MARCH 22, 2022

Instead of, “We need a whitepaper” you should say, “We need to capture 100 qualified sales leads”. The experts that you hire should be able to figure out if that should come from a whitepaper, a business article, a video or a combination of all three of them.

Marketing 95

Marketing Food MarTech 95

Martech

NOVEMBER 20, 2023

Snagged a whitepaper or video? Dig deeper: It’s time to say goodbye to your email open rate Tactical email prompts from user actions Ever abandon a sign-up midway? That nudge you get to finish up is behavioral targeting in action. Beyond reminders, here’s how it gets creative: Download follow-up. FAQ browsers. Lurked on the FAQ page?

Marketing 124

Marketing Click Through Rate Conversion Communications 124

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. Get calls from sales reps. Receive email after email. For years, the B2B marketing playbook was pretty boring and even a bit annoying.

Marketing 115

Marketing MarTech Food Education 115

Martech

JULY 26, 2022

Many vendors profiled in provide whitepapers and interactive tools that can help. Take your list of capabilities and then do some research. Speak to your marketing peers at industry events to find out who is using which tool and why. The MarTech website is a great resource for advice and information on vendors.

Machine Learning 78

Machine Learning GDPR MarTech Conversion 78