Gods of Advertising

AUGUST 28, 2014

Or shiny white papers. Soon we will be showing off responsive web pages on our smart phones and everyone around the dinner table around the world will lose interest because nobody wants to read white papers on an iPhone or anywhere else for that matter. Except they are ostensibly about something. Like Big Data.

Native Advertising 77

Native Advertising Banner Advertising Marketing 77

Martech

NOVEMBER 30, 2023

But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Click Through Rate 106

Click Through Rate Marketing Conversion MarTech 106

Martech

AUGUST 3, 2023

You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value. Given in exchange for a free white paper. The quality, and therefore the value, of each email varies dramatically.

Click Through Rate 98

Click Through Rate Affiliates MarTech Marketing 98

Ad Monsters

MAY 30, 2023

In the White Paper, OAO champions five strategic advantages publishers can achieve by partnering with the right outsourced ad operations provider. Learn more about OAO: Services White Papers The post Navigating the [Not so] Great Layoff appeared first on AdMonsters.

Ad Ops 98

Ad Ops Ad Tech Agency Marketing 98

Martech Series

JANUARY 6, 2023

B2B buyers read white papers across all stages of their purchase journey – from awareness to the final decision. Such concrete information will enhance the credibility of your white paper and people will believe your content automatically. Focusing on the past and not on the future.

Marketing 111

Marketing Audience MarTech 111

Martech

FEBRUARY 1, 2022

Yesterday, however, Kathleen sent me a link to a detailed white paper she put together showing that attribution is just extremely complicated, and providing actionable advice on how to undertake attribution in this complex physical + digital environment. Marketing works as a system and attribution obscures interdependencies.”.

MarTech 97

MarTech Marketing 97

Martech

MAY 17, 2022

That means a preference for visuals over words , for video over white papers, for podcasts over sales calls. It may be in part generational, but there’s little doubt that B2B buyers are bringing content preferences from their everyday lives into the B2B buying process.

MarTech 96

MarTech Audience Marketing 96

Martech Series

JUNE 9, 2022

” To fully showcase AIG’s new avatar product and its conceptual views of the metaverse, AIG has released a full white paper outlining its approach, available at The Economist. . “Human beings need self-expression and genuine connection, both of which we are offering the world through this cutting-edge new product.”

Communications 79

Communications MarTech Marketing 79

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

Manufacturing 94

Manufacturing SEO Communications Pharmaceuticals 94

Martech

DECEMBER 9, 2021

Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. But performance is still measured in terms of qualified leads. There’s a disconnect here.

Impressions 107

Impressions MarTech Media Marketing 107

Martech

FEBRUARY 16, 2022

A good ad or a relevant email message, or even a white paper, should let a customer know that you’ve been listening to what they’ve been telling you. Chris Wood, Editor. P.S. Free registration for the spring MarTech conference is now open.

Conversion 96

Conversion MarTech Marketing 96

Exchange Wire

DECEMBER 20, 2022

BrightBid, the ad tech platform for Google Search, has announced the release of “The Future of Search”, a white paper highlighting key industry trends in Google Search and the new technologies that help drive a higher return on ad spend.

Ad Tech 40

Ad Tech Marketing 40

Martech

NOVEMBER 19, 2021

They might even download a relevant white paper and share an email for you to reach them for a follow-up. Once you find them, ads and messaging should still be to-the-point for a business audience. If you caught them after usual business hours, you might have a solution to a problem that’s still nagging them at this late hour.

MarTech 111

MarTech Audience Marketing Media 111

Single Grain

JULY 13, 2023

With concerted effort and dedication to producing high-quality informational content, tactics like webinars and white papers can still contribute beneficially to your brand’s lead generation strategy. Webinar: In contrast to white papers, webinars offer a more interactive and dynamic experience for both presenters and attendees.

Marketing 52

Marketing SEO Education Audience 52

Martech

NOVEMBER 9, 2022

This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. They don’t have to have unique content.

Marketing 130

Marketing Information Technology ROI Retail 130

Martech

MAY 6, 2022

Prospects are bombarded with digital content, from websites and landing pages to white papers and eBooks. With social platforms including Pinterest and Snap. Why we care. It’s about standing out from the crowd.

MarTech 85

MarTech Marketing 85

Martech

DECEMBER 1, 2022

Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. They have complete, turnkey fulfilment services, so that anywhere you are in the world you can be sending these experiences to your customers and prospects.” ” Why we care.

Marketing 125

Marketing MarTech Audience 125

Martech Series

SEPTEMBER 30, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. This combination of different sources for voice-of-customer feedback provides a more holistic, integrated view of the customer experience, and therefore a more accurate representation of the broader customer experience.

eCommerce 87

eCommerce Conversion Rate Conversion MarTech 87

Martech Series

JUNE 16, 2022

One of the most comprehensive research reports released on language bias in the workplace reveals data showing major demographic biases – with women, people of color and older workers garnering more problematic performance feedback on the job than white and Asian men and younger workers. White people report being described as ambitious 4.9

Communications 83

Communications MarTech Marketing 83

Martech

NOVEMBER 30, 2021

Marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. This has heightened the need for work management tools that help marketers navigate these new workflows.

MarTech 117

MarTech Marketing 117

Martech Series

SEPTEMBER 28, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. Teams can easily share or access the videos, allowing users to explain and convey information in greater detail and context within the shared visual space without the need for lengthy written documentation or additional meetings.

Communications 92

Communications eCommerce MarTech Marketing 92

Martech Series

OCTOBER 1, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. This collaboration will enable both companies to offer exceptional value propositions to web3 founders and entrepreneurs with high potential to disrupt industries.

Impressions 103

Impressions Finance eCommerce MarTech 103

Paleo AdTech

DECEMBER 10, 2023

At the time, the company was “about ten guys in an office in Chinatown where we were lucky to have toilet paper and paper towels.” The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance.

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

Fuel Lines

JANUARY 21, 2013

You’ll want to prospects to have an easy experience learning about your agency or accessing your agency’s blog content via their mobile device.

Agency 256

Agency eCommerce Marketing Advertising 256

Martech

JUNE 28, 2022

The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar. Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation.

Finance 115

Finance Marketing Conversion Media 115

Martech Series

SEPTEMBER 29, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. Numerator continues to drive the industry forward through our significant investment into R&D. This enables Numerator to single source a unique view of consumer behavior and do it at an unprecedented scale.”.

Retail 84

Retail Banner eCommerce Food 84

Martech Series

SEPTEMBER 28, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. “We’ve seen strong demand for our software because in-house creative teams have grown, and our tools reduce the natural complexity that comes with that growth.

eCommerce 94

eCommerce MarTech Marketing 94

Martech Series

JANUARY 12, 2023

With this collaboration, organizations utilizing both Scan-Optics and UKG will be able to convert and digitize paper documents, seamlessly transferring existing data from legacy HRIS systems into UKG Pro Document Manager. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren.

Machine Learning 93

Machine Learning MarTech Marketing Data Management Platform 93

MNTN

JULY 15, 2022

Our recently released back-to-school report and white paper gives a lay of the land, arming marketers with all of the tools and strategies they need to succeed. on school items—$59 more than last year. But more where that came from.

Audience 98

Audience Retail Marketing Advertising 98

Martech Series

SEPTEMBER 26, 2022

” Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. Perch offers the best way for CX leaders and their colleagues across the enterprise to work proactively to increase market share and improve the customer journey.”

eCommerce 72

eCommerce MarTech Marketing 72

Martech Series

SEPTEMBER 1, 2022

Joint effort includes a white paper on the value of “externalization” of Authorization policies. PlainID, the Authorization Company, announces the release of “Build vs Buy: Guide to Evaluating Authorization” in collaboration with Simon Moffatt, founder and analyst of The Cyber Hut.

MarTech 66

MarTech Marketing 66

Martech Series

OCTOBER 1, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. Well-versed in Google’s monetization products, Dollery helps independent publishers and website owners identify revenue opportunities and supports them in bringing these opportunities to fruition.

Header Bidding 82

Header Bidding eCommerce Ad network Impressions 82

Martech Series

NOVEMBER 7, 2022

This application by GumGum is particularly exciting, given that, in a white paper we released earlier this year we found matching the right creative to the right context drove an 94% increase in attention.”. Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc.

Viewability 77

Viewability ROI MarTech Cookies 77

Martech

DECEMBER 17, 2021

Marketers have been at work developing processes that allow them to work with those outside their own offices since marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. This has heightened the need for work management tools that help marketers navigate these new workflows.

Machine Learning 114

Machine Learning Communications Marketing MarTech 114

VideoWeek

JUNE 20, 2023

. “Despite the air raids, bombs and rockets, and electricity blackouts, we’re trying to keep doing our routine projects, like market volume estimations, digital agencies, and programmatic white papers,” said Anastasiya Baydachenko, Chief Executive Officer of IAB Ukraine.

Media 106

Media Advertising Communications Agency 106

Martech Series

SEPTEMBER 29, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. Even with endpoint detection and response tools in place, endpoints still get breached – according to ESG, 76 percent of organizations experienced a ransomware attack in the past two years alone.

eCommerce 87

eCommerce Communications MarTech Marketing 87

Martech Series

SEPTEMBER 29, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. “Whether you’re one of the U.S. Sixty-eight percent of U.S.

eCommerce 84

eCommerce MarTech Marketing 84