NewProgrammatic

APRIL 28, 2022

And those looking to capitalize on programmatic media buying can now benefit from the BNPL hype as well. And those looking to capitalize on programmatic media buying can now benefit from the BNPL hype as well. What are the Buy Now, Pay Later platforms? How can a brand benefit from BNPL advertising?

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Smart-Hub

JANUARY 30, 2024

Due to severe competition in the market, advertisers are in a continuous search of effective marketing techniques, and some of them prefer applying so-called fallacies. Fallacies in advertising usually imply using false arguments and addressing customers’ emotions to persuade them to make a purchase. SmartHub's Features Have No Limits!

Ad Exchange 46

Ad Exchange GDPR Banner Advertising 46

YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. What are Prebid Timeouts? Imagine, as a publisher, you’re hosting a programmatic auction where ads are the star of the show.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

Ad Monsters

MAY 9, 2022

But like anything that becomes successful, there are a lot of bad actors that start to appear, trying to get a piece of the advertising pie. . Who you partner with for monetizing your video inventory across screens can mean the difference between success and failure for publishers.

Conversion 84

Conversion Pop-Up Ad Ops Audience 84

Ad Monsters

MARCH 8, 2024

In honor of International Women’s Day, we gathered insights from 35 industry thought leaders to shed light on what it means to be a woman in ad tech. In honor of International Women’s Day, we gathered insights from 35 industry thought leaders to shed light on what it means to be a woman in ad tech.

Ad Tech 128

Ad Tech Marketing Electronics Advertising 128

Basis

JANUARY 27, 2023

To get a better understanding of the latest laws and see how they could impact the digital advertising industry, we spoke with Derek Zolner, General Counsel at Basis Technologies, about the CPRA—the most expansive of the acts. That was really the first stake in the ground for privacy legislation here in the US.

Advertising 70

Advertising Cookies Pop-Up Conversion 70

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. What is ad fraud? In the Internet world, we can increasingly come across the concept of ad fraud.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Digiday

APRIL 10, 2023

Where those concerns originate from is The Trade Desk’s efforts to consolidate its buying power into fewer but better paths to programmatic inventory. But those attitudes have hardened over the last 12 months as the ad tech vendor set out to build its own direct routes to programmatic inventory via OpenPath alongside GPID.

Advertising 66

Advertising Ad Tech Ad Exchange Ad Inventory 66

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient.

Media 75

Media Demand Side Platform Ad Tech Impressions 75

InMobi

APRIL 16, 2019

What do these specifications do, and how do they help programmatic advertisers? What is Sellers.json and How Does It Work? It also gives full transparency into all the intermediaries that participated in the selling of a bid request. What About the OpenRTB SupplyChain Object?

Demand Side Platform 52

Demand Side Platform Advertising Education Ad Tech 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. What is ad fraud? In the Internet world, we can increasingly come across the concept of ad fraud.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

InMobi

JANUARY 16, 2019

What are First Price Auctions, and how do they compare to other programmatic in-app advertising auction mechanisms? As an ad tech bidding strategy, what are the advantages and disadvantages of the first price auction bidding model? So because of that, there is greater transparency.

Header Bidding 52

Header Bidding Mobile Ads Ad Server Ad Tech 52

VideoWeek

FEBRUARY 17, 2023

TikTok will also open a European Transparency and Accountability Centre in Dublin next month. “More of the world’s leading advertisers are gravitating to fast-growing channels such as CTV and retail media, which offer premium value at scale.” In this week’s Week in Review: Warner Bros. Top Stories Warner Bros.

Viewability 52

Viewability Audience Media Ad Tech 52

Clearcode

MAY 10, 2023

Questions Covered in the Q&A What does Decentriq do? Questions Covered in the Q&A What does Decentriq do? What industries and clients use Decentriq’s data clean room for non-advertising and media purposes? What are some of the use cases of data clean rooms outside of advertising and media?

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Ad Monsters

APRIL 25, 2024

Alpine Founder Brian Murphy talks about what media sustainability means in 2024. AdMonsters: The internet, including digital advertising, accounts for approximately 3.7% AdMonsters: The internet, including digital advertising, accounts for approximately 3.7% and Google. of carbon emissions. of carbon emissions.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Ad Monsters

APRIL 4, 2023

The lack of addressability on long-tail sites presents a significant challenge for advertisers seeking to reach specific audiences without access to the data they need to target them effectively. We contacted the AdMonsters community to find out what publishers want to know about these challenges.

Banner 93

Banner Cookies Audience Advertising 93

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. However, choosing the best programmatic ad platform is not as easy as it seems. hide ] What Is a Programmatic Advertising Platform? PubMatic 4.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. How programmatic advertising works. to reach $14.2 billion in 2020. to reach $14.2

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. But what is header bidding exactly, and do you really need it in order to monetize content? But what is header bidding exactly, and do you really need it in order to monetize content? How Does Video Header Bidding Work?

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

Ad Monsters

JUNE 24, 2022

WITH THE SUPPORT OF LiveIntent LiveIntent connects advertisers to 200M readers engaging with email newsletters sent by 2000+ brands like The New York Times, Meredith and General Mills. It’s a really engaged audience. . And it’s really exciting to see that everyone is understanding the value now.

Cookies 90

Cookies Education Audience Finance 90

Basis

DECEMBER 12, 2022

(Blog cover image: What DALL-E 2 produced when given the prompt, “A beagle celebrating the New Year while reading its favorite stories on an iPad”.). Read on to see just a taste of our advertising and marketing industry coverage from 2022—and check out the Basis blog to see all the rest! Advertising Opportunities in the Metaverse.

Advertising 83

Advertising Marketing Agency Media 83

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? 6 commonly used programmatic advertising channels/formats; How Does Programmatic Advertising Work?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Brid.tv

NOVEMBER 29, 2022

Let’s first take a look at what video monetization is and how you can turn videos into a source of revenue. hide ] What Is Video Monetization? What Is Video Monetization? Let’s take a closer look at what they are. Video monetization has been gaining popularity rapidly, and its future is looking promising. Brightcove 4.

Header Bidding 73

Header Bidding Affiliates Video Ads Ad Server 73

InMobi

NOVEMBER 29, 2021

This article first appeared on The Drum The last two years have brought about many changes in the programmatic advertising landscape. With the phase-out of third-party cookies and the emergence of ATT (app tracking transparency), there are innovative solutions springing up within the ecosystem.

Agency 52

Agency Communications Education Conversion 52

InMobi

MARCH 26, 2019

For mobile marketers and app advertisers today, reaching, acquiring and retaining customers through mobile devices requires much more careful thought and planning. LEARN MORE Problems with Legacy Approaches to Mobile App Marketing Let’s dive deeper into the current state of user acquisition within in-app advertising and marketing.

Marketing 52

Marketing Ad network Ad Tech Ad Targeting 52

InMobi

SEPTEMBER 27, 2019

Download our Latest Report with Kochava to Learn How to Build Multi-Touch Attribution Models That Really Work for You. Whether you’re using the W-shaped model or the time decay model, or whether you’re focused on paid search or in-app advertising, this guide is for you.

Conversion 52

Conversion ROI Audience Marketing 52

Clearcode

MARCH 1, 2023

But what is the metaverse? And what role can advertising and AdTech play in the metaverse? What is Meta doing in the Metaverse? How Can A Brand Start Advertising in the Metaverse? What Role Can Advertising Play in the Metaverse? What Is the Metaverse? Or is it something much bigger than that?

Advertising 59

Advertising Communications Audience Ad Server 59

Martech

MARCH 4, 2022

In this piece, we’ll dive deep into digital transformation to answer the following questions: What’s driving digital transformation growth? In this piece, we’ll dive deep into digital transformation to answer the following questions: What’s driving digital transformation growth? How does digital transformation start?

Marketing 101

Marketing ROI Audience GDPR 101