Digiday

APRIL 22, 2024

This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.

Ad Inventory 72

Ad Inventory Marketing Ad Targeting Agency 72

Martech

APRIL 9, 2024

One key proposal is to replace tracking of indivdual users with Topics, assigning them (temporarily and in a way that does not identify them) topics of interest based on their browsing. But it’s not just about the Chrome Browser and it’s not just about Topics.

Cookies 113

Cookies Advertising GDPR MarTech 113

AdExchanger

JULY 19, 2023

Agency holding company Omnicom's going all in on generative AI – a topic that dominated its earnings call Tuesday. The post Omnicom Has Its Eyes On AI appeared first on AdExchanger.

Agency 98

Agency Marketing 98

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. ” Conversely, Google Topics threatens to be a scattergun approach. “Topics is not going to have demographic information or categories,” she said.

Cookies 137

Cookies Impressions Retail MarTech 137

VideoWeek

APRIL 17, 2024

American agency holding group Omnicom has reported its Q1 financial results, posting organic growth of four percent, with revenues reaching $3.6 And Flywheel was the major topic of discussion on Omnicom’s earnings call following the results, with Omnicom positioning Flywheel as central to its future prospects.

Retail 52

Retail Agency Cookies Media 52

Digiday

SEPTEMBER 11, 2023

Social search is becoming a hotter topic for marketers and agency execs who say that it has become more important to identify ways to stand out this year as younger generations are turning to platforms for search more and more.

Marketing 92

Marketing Media Agency 92

Digiday

NOVEMBER 14, 2023

When the topic of in-housing comes up with a marketer, oftentimes the motivating factor is cost-savings. Why pay a media agency to do work that, with the right investment, can lead to internal cost-savings down the line, right? as John Hancock but with operations in 12 markets across APAC) mainly as a Google reseller.

Agency 81

Agency Media Marketing 81

Martech Series

DECEMBER 22, 2022

Fortunately, significant advancements in artificial intelligence (AI) can not only help PR agencies determine where to send their pitches, but also which topics to pitch in the first place. In the past, figuring out which topics to pitch to journalists required extensive research. Why PR Needs AI.

Media 98

Media MarTech Agency Advertising 98

VideoWeek

APRIL 10, 2024

Agency holding group WPP has signed a deal with Google Cloud which will see Google’s Gemini 1.5 Pro generative AI model integrated into WPP Open, the agency’s ‘operating system’ used across the company. Thus, the agency groups have been racing to get deals done. And WPP says Gemini 1.5

Agency 65

Agency Marketing Advertising 65

Digiday

AUGUST 31, 2023

Whether working with clients or developing internal changes , diversity, equity and inclusion has become a big part of agencies’ organizational culture. Started in October 2022, the current version expands on research and best practices around topics like religion, addiction and sexuality.

Agency 86

Agency Media Marketing 86

Martech

OCTOBER 6, 2023

“Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content. “If you’re an enterprise, then you’re probably relying on your agency to do a lot of the things these tools are doing and the agency has probably has come up with its own ways of streamlining that kind of activity.”

Agency 139

Agency Audience MarTech Conversion 139

Digiday

FEBRUARY 28, 2024

In this week’s Digiday+ Research Briefing, we examine how Walmart’s impending acquisition of Vizio will bolster its Walmart Connect retail media offering, how agencies’ use of AI will be a hot topic at next week’s Media Buying Summit in Nashville, and how advertisers continue to be impacted by layoffs at Meta, as seen in recent data from Digiday+ Research. (..)

Retail 49

Retail Media Agency Marketing 49

Martech

JULY 20, 2021

For my third topic I reached into a different bag. Marketing organizations, agencies — and, yes, publishers — need to be ready to examine their approach to those issues, objectively measure their progress and have open and transparent conversations about them. Uncomfortable at times I know, but this topic is not going away.

Conversion 113

Conversion MarTech Agency Marketing 113

Digiday

AUGUST 10, 2023

While agencies aren’t quite sure what form AI will take at their companies and clients are even more hesitant given AI’s black box nature , it hasn’t stopped agencies from pitching AI-powered services. “It Meaning, as AI becomes the industry’s trending topic, AI-powered services could be a big draw for new clients.

Agency 68

Agency Media Marketing Advertising 68

Basis

OCTOBER 26, 2023

Oh, agencies. How can agency leaders approach this evolution thoughtfully and strategically, despite the many unknowns? What are the biggest pressures and challenges forcing agencies to evolve? At the same time, agencies need to drive profit, growth, and media spend. What hasn’t the world thrown at you lately?

Agency 75

Agency Advertising Non-Profit Cookies 75

Martech

MAY 11, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

MarTech 112

MarTech Healthcare Impressions Agency 112

Martech

FEBRUARY 7, 2024

The Privacy Sandbox initiative began in 2019 and, after proposing and then rejecting FLoC (federated learning of cohorts), seems to have settled on Topics as its targeting method. Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.”

Cookies 115

Cookies Ad Server Ad Exchange Ad Inventory 115

Ad Monsters

APRIL 19, 2023

Cutting-edge advertisers are not merely matching ads to content based on topics. Then, it can pair ads to emotional contexts that make emotional and topical sense. But neuroprogrammatic goes beyond topical content matching to target the subconscious feelings that lead consumers to make purchasing decisions.

Advertising 98

Advertising Healthcare Audience Cookies 98

Ad Ops Hero

MAY 7, 2023

As a digital marketing agency, staying ahead of the curve and providing top-notch services to your clients is of utmost importance. By inputting a simple prompt, you can get a whole host of ideas, from blog post topics to social media captions, that can help you create engaging and effective marketing campaigns for your clients.

A/B Testing 79

A/B Testing Finance Audience Education 79

Digiday

APRIL 25, 2023

This week’s Future of TV Briefing recaps the top topics discussed among brand and agency executives during Tuesday's Future of TV Week Town Hall.

Agency 60

Agency 60

AdPulp

JUNE 2, 2023

During this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia.

Agency 57

Agency 57

Martech

FEBRUARY 9, 2022

There were a handful of agency marketers and a couple of publishers. First-party data, alternative identifiers, clean rooms, privacy-enhancing technologies (PETs) — some combination of those can surely be made to work by adtech, or the agencies, or the publishers. And then, of course, there’s Google and its Topics API.

Agency 98

Agency Marketing GDPR Cookies 98

Martech Series

FEBRUARY 26, 2023

SEO GPT uses advanced algorithms to automatically scan webpages and produce optimized titles, topics, and descriptions tailored to a specific target audience. The tool is equipped with machine-learning algorithms that produce titles, topics, and descriptions tailored to the user’s target pages. The New World of SEO 2.0

SEO 87

SEO Conversion Rate Machine Learning Conversion 87

AdPulp

JUNE 30, 2023

In this new 36-minute episode of Ad Chatter, Mark talks with me about his new book and the following topics too: What agencies need to do […] The post Ad Chatter Season 4, Episode 3: Mark Robinson, Author of “Black on Madison Avenue” first appeared on Adpulp.

Agency 57

Agency Advertising 57

Digiday

APRIL 5, 2023

Inflation, economic worry and budget cuts have hit some companies hard in the first quarter of 2023, so much so that some B2B agencies are said to be fielding significant interest from small to midsize marketers. And those marketers are looking to harness technology to devise newer approaches and strategies to winning new business.

Agency 70

Agency Marketing Healthcare Entertainment 70

Digiday

JULY 4, 2022

For all the news (and panic) associated with the coming death of the third-party cookie, there has been a flurry of action on the part of agencies and brands to prepare, but very little consensus on what that preparation entails. But when asked about how exactly they are preparing, a majority was nowhere to be found.

Cookies 68

Cookies Agency Ad Tech Conversion 68

Basis

MARCH 14, 2024

someone looked at a website for home security systems, so now I’m going to target them with ads about my home security offerings), contextual targeting uses keywords, topics, semantics, geography, and other factors to reach consumers in the spaces where they spend time (i.e., How Does Contextual Targeting Work?

Advertising 76

Advertising Cookies CPM Retargeting 76

Ad Monsters

MAY 17, 2023

However, today U of Digital boasts an expert network who bring their knowledge and expertise to help educate learners on an ever-growing list of industry topics for all types of players in the ecosystem, buy side and sell side. We’re also starting to work with the buy side, including marketers, agencies, and consultancies.

Education 97

Education Conversion Ad Tech Shipping 97

Ad Monsters

JANUARY 28, 2024

Well, another year around the sun, and data privacy is still a hot topic in ad tech. Whether ad tech is thinking about testing the Privacy Sandbox or alternative IDs, or even the lack of federal privacy regulations — data privacy remains a hot topic for the industry. With cookie deprecation finally here, how could it not be?

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Digiday

JUNE 18, 2023

The first guests are Sir Martin Sorrell, founder and chairman of S4 Capital, parent of Media.Monks digital agency network, and Tara Agen, head of marketing operations and martech for HP, which is a Media.Monks client.

Conversion 64

Conversion MarTech Agency Media 64

Fuel Lines

JULY 8, 2013

Lots of new business advice from AAR Partners has been given over coffee throughout the years regarding a myriad of topics. But one topic manages to pop up over and over when industry executives decide to create a “break-away” agency. Starting an agency is no easy task. It’s a loaded answer to a loaded question.

Agency 276

Agency Pop-Up Media Marketing 276

Fuel Lines

FEBRUARY 3, 2016

Jami Oetting, the editor of Agency Post, HubSpot’s blog for the agency professional, shares, How to Seduce Prospects Without Giving Your Work Away for Free. This is a practical session, and you’ll walk away with the tools and information you need to create great content that attracts and converts new clients for your agency.

Agency 242

Agency Public Relations Marketing Advertising 242

Martech

FEBRUARY 8, 2024

Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. It’s easier to get to the top if a company becomes a topical authority in Google’s eyes.

SEO 119

SEO Conversion Conversion Rate Brand Awareness 119

Martech

APRIL 28, 2023

It can also be costly when outsourcing this work to an agency. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. Topic modeling identifies fundamental topics in large data sets like social media mentions, call center transcripts or media coverage.

Marketing 131

Marketing SEO Machine Learning Audience 131

Fuel Lines

NOVEMBER 13, 2015

How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth “The marketing services industry is in a state of flux. More About Paul Paul Roetzer is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012).

Agency 257

Agency SEO Media Marketing 257

Martech

SEPTEMBER 15, 2023

You should do this even while you work with a content marketing agency. If you’re not making full use of refreshing old topics, you now have a cost-effective way to get more content out there. In addition, fresh perspectives on previously covered hot topics increase views. The more content, the better!

ROI 123

ROI SEO Education Entertainment 123

Ad Monsters

MARCH 21, 2024

Ninety-five percent of decision-makers in advertising and data at brands, agencies, and publishers anticipate ongoing signal loss. An SVP from an agency noted a decline in performance due to data signal loss, resulting in reduced audience quality and increased cost per conversion.

Cookies 93

Cookies Machine Learning ROI Conversion 93