Adweek

JANUARY 22, 2024

Advertising's traditional agency of record model isn't quite dead yet but the divorce rate is high, with the average appointment lasting just three years. One partnership defying the odds--in fact, they're marking 10 years in 2024--is personal care giant Essity (owner of Libresse and Knix) and U.K. agency AMV BBDO, who know it doesn't have.

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Adweek

MARCH 19, 2024

Some of the biggest personal and professional achievements of my life have come out of a period that was uncomfortable or tough, teaching me valuable lessons through a moment for self-reflection and maturation.

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Adweek

DECEMBER 6, 2022

Pinterest said Tuesday that it entered into a long-term cooperation agreement with Elliott Investment Management. As part of the deal, Elliott senior portfolio manager Marc Steinberg will join Pinterest's board of directors, effective Dec. Elliott said in July that its stake in Pinterest topped 9%.

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Adweek

DECEMBER 9, 2022

As the industry grapples with a reckoning on payment terms and the request for proposal (RFP) review process, diverse-, minority- and women-owned companies--those with smaller teams and often without reserves of cash on hand--are often hardest hit.

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Martech

MARCH 18, 2022

Good morning, Marketers, and the decision to serve short-term goals and longer term ones isn’t always an either/or. So, another short-term action with potential long-term gains is to attend our upcoming virtual MarTech conference on March 29 and 30 ( registration is free ) and soak in some insights from other leaders in the field.

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Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. You can read it here: SGE Research Study – The Impact of Google Search Generative Experience on Brand and Product Terms. Why we care. of all search queries.

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Adweek

SEPTEMBER 6, 2023

Many of us often wonder what the end goal is for our favorite creators. What happens after that viral dance video or after the 100th makeup tutorial? How do they transform their 15 minutes of fame into a long-lasting career? That's where companies like Viral Nation come into play. Viral Nation is a worldwide influencer.

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Digiday

FEBRUARY 14, 2024

And as creators have become a marketing must-have, they say they’re increasingly pushing for reasonable payment terms, asking for deposits, enacting late fees and employing other tactics to get their fair share of said boom. The creator economy is booming. Continue reading this article on digiday.com.

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AdExchanger

MARCH 22, 2023

So, for the near term, Meta’s opportunity is in messaging. The post Messaging, Not The Metaverse, Is Meta’s Near-Term Future appeared first on AdExchanger. As Mark Zuckerberg has said, the metaverse is still years away.

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Ad Badger

MARCH 1, 2024

N-gram analysis becomes a crucial tool when low clicks on search terms plague your Amazon PPC campaigns. Read More N-Gram Guide: Fixing Low-Click Terms in Amazon PPC The post N-Gram Guide: Fixing Low-Click Terms in Amazon PPC appeared first on Ad Badger. Ideally, every search.

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VideoWeek

JANUARY 18, 2024

percent falls in ad spend in real terms for 2023 and 2024 respectively. percent in real terms last year, and 0.7 Video was a significant beneficiary over this period, with a net balance of over six percent of those surveyed saying their video ad budgets increased during Q4. percent and 0.7 percent this year.

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Adweek

SEPTEMBER 22, 2022

In 2020, 270 showrunners, creators and screenwriters signed an open letter to Hollywood asking to increase Latinx representation in television.

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Martech

OCTOBER 6, 2021

Eight out of ten small businesses are fully recovered from 2020’s recession, and 94% are looking to partner with agencies to fuel long-term growth. The post Strategies to fuel your long-term growth appeared first on MarTech. After 18 months of heartbreak and hardship, business owners are ready to bounce back.

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Adweek

DECEMBER 1, 2022

As the holidays arrive, there are some signs of warming representation: Despite prior setbacks and active discrimination, more festive movies starring LGBTQ+ protagonists and actors are entering the pop culture arena. The narrative arcs are classics. Cynic brings home Optimist Love Interest--but compromises that love for the comfort of Family.

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Martech

JANUARY 12, 2022

But like any good discipline, it’s important to know the terms before diving into the concepts. That’s why we’ve created this quick guide to key terms in agile marketing. And in order to keep this guide usable when you are in quick need of a definition, we’ve kept it to the truly important terms.

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Martech

JANUARY 13, 2022

If brands can optimize their internal process, teams and tools around organic search, they’ll increase their chances of achieving long-term success in the search-first digital landscape. The post How to build a long-term, search-first marketing strategy appeared first on MarTech. SEO platforms: A snapshot. What is SEO?

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Exchange Wire

NOVEMBER 16, 2023

Blis, the omnichannel advertising platform, today (November 16th, 2023) announced that its near-term target for carbon reduction has been validated by the Science Based Targets initiative (SBTi). The post Blis Announces SBTi’s Approval for its Near-Term Target for Carbon Reduction appeared first on ExchangeWire.com.

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Ad Badger

SEPTEMBER 17, 2022

Low clicks on your search terms are the bane of your existence as an Amazon PPC advertiser. Read More How Do I Fix Low-Click Search Terms on Amazon PPC? The post How Do I Fix Low-Click Search Terms on Amazon PPC? Ideally, you’d want. appeared first on Ad Badger.

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Digiday

JANUARY 11, 2024

The financial terms of the deal were not made available. As of today, January 11, the automobile brand has announced its latest investment in esports, and arguably its most prominent thus far: a multi-year partnership with Riot Games’ League of Legends Championship Series.

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Digital Turbine

NOVEMBER 7, 2023

While that can be less difficult in the short-term, protecting financial success over time requires forethought and planning. In part one of the Well-Round UA Portfolio series, we share what you should consider to ensure the long-term success of your user acquisition strategy.

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More About Advertising

DECEMBER 1, 2022

Client payment terms are always good for a laugh – usually of the hollow variety – but global consumer products outfit Keurig Dr Pepper has taken the biscuit with its current demand that PR agencies pitching for its US account accept payment terms of 360 days – which, if memory serves, is five days short.

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Digiday

NOVEMBER 21, 2023

But unions can work to negotiate the terms of mass layoffs, including the number of people impacted and contract provisions that address severance packages. Unions just don’t have that power. Layoffs are inevitable. They happen.

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Marketing Dive

OCTOBER 19, 2022

Industry research discussed at Advertising Week found that ads scoring higher on a gender-equality index led to 24% higher short-term purchase intent.

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Ad Badger

MAY 3, 2023

You might be wasting ad spend on duplicate search terms in Amazon advertising without even knowing it. Read More How Do I Identify And Handle Search Term Duplicates In Amazon Advertising? The post How Do I Identify And Handle Search Term Duplicates In Amazon Advertising? Some duplicate search. appeared first on Ad Badger.

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Martech Series

FEBRUARY 14, 2023

We designed the Spectra Digital Archive, a dynamic end-to-end solution, to help data-driven customers easily and affordably manage, preserve and access this data by migrating it seamlessly to less costly storage tiers for long-term digital preservation, usage and monetization.”

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AdExchanger

DECEMBER 5, 2022

Today’s column is written by Hasan Arik, Continue reading » The post Agency Payment Terms: How Long Before Delayed Payments Create A False Economy? Hasan ArikFounder and CPO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

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More About Advertising

SEPTEMBER 27, 2022

The post Warlingo turns table on marketing terms to aid Ukraine first appeared on More About Advertising. I thought it was about fleet Street or something when I went to work there only to be highly confused when the first plash I saw was about a company called Geers Gross (I subsequently learned it was an.

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Martech Series

SEPTEMBER 19, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, announced a long-term partnership with HolstonConnect, a wholly owned, not-for-profit subsidiary of Holston Electric Cooperative. The post Viamedia Selected as Long-Term Ad Rep by HolstonConnect, Powered by MobiTV appeared first on MarTech Series.

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Basis

NOVEMBER 2, 2022

With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences. Connected TV (CTV) is the term used for any television that is connected to the internet. Learn more about demand-side platforms.

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Martech

APRIL 1, 2022

Purchase renews questions about products and long-term value appeared first on MarTech. In May Nielsen reported that it had been undercounting out-of-home viewership, blaming a software error. Four months later, the ratings council suspended Nielsen’s accreditation. . Get the daily newsletter digital marketers rely on. for national ratings.

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Media MarTech Marketing Advertising 104

Digiday

DECEMBER 12, 2022

The Interactive Advertising Bureau provides a set of standard terms and conditions governing digital advertising deals. We are starting an endeavor in 2023 to redo the terms and conditions.”. Updating the IAB’s terms and conditions is “a pretty gnarly process,” Cohen said. Companies can choose to not adopt them.

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MNTN

NOVEMBER 6, 2023

The post (B2)Be There: Driving Long-Term B2B Brand Awareness with CTV appeared first on MNTN. By targeting your key audience segments and making a powerful first impression with CTV, you’ve got the chance to stay ahead of your competitors — and stay top of mind for your customers when they’re ready to buy. Watch the full webinar here.

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Adweek

JUNE 13, 2022

Predicting that the growing adoption of technology in business will support the U.K. economy, British accounting and payroll technology company Sage has named Craig Inglis--former marketing boss at department store chain John Lewis--as executive vice president of global brand and integrated marketing.

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VideoWeek

OCTOBER 26, 2022

Short-term pullbacks? This alone doesn’t give the full picture though, since Google’s search ad revenues (which would also be primed for short-term cuts) have held up much more strongly. Or a long-term shift? YouTube Shorts, YouTube’s TikTok-like feed, is rapidly growing in terms of viewership.

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Ad Badger

FEBRUARY 22, 2023

SUBSCRIBE In this episode, Michael and Clement discuss the concept of search term graduation. Read More How Do I Identify and Handle Duplicates in Amazon Search Term Report? The PPC Den Podcast] The post How Do I Identify and Handle Duplicates in Amazon Search Term Report? They also introduce the idea of.

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Education Advertising 52

Marketing Dive

JANUARY 17, 2023

Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges.

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