Monetize More

APRIL 25, 2023

This is a short guide about split testing MonetizeMore’s award-winning platform with other adtech partners — what is it, how does it work, and what you can expect from it. Our Split Testing works like this: We will give you a snippet of code that will split traffic between each side of the test.

Header Bidding 52

Header Bidding A/B Testing Ad Tech Ad network 52

Monetize More

JUNE 19, 2023

Full-page ads) which has been yielding a 15-30% revenue increase based on the tests we conducted are one of the most popular mobile ad formats. According to Google, the Google Ad Manager Interstitial ad format is fully compliant with Better Ads Standards , so it’s considered non-disruptive to user experience. Interstitial ads (a.k.a

Header Bidding 52

Header Bidding Ad Exchange Banner Ad Inventory 52

Martech Series

SEPTEMBER 16, 2022

The first is classic clickstream analytics combined with optimization testing. When the data reveals a point of friction, A/B testing can identify better alternatives. Content intelligence allows for precise tagging to automatically surface specific content for individual customers or consumer segments. Enable executive buy-in.

Machine Learning 110

Machine Learning A/B Testing Conversion Rate Conversion 110

Monetize More

AUGUST 3, 2022

O Google Tag Manager (GTM) é uma ferramenta poderosa que, em comum com muitos outros produtos Google, faz exatamente o que seu nome implica: ele gerencia tags. Neste caso, “tags” se refere a códigos e fragmentos de código que permitem analisar e medir seu tráfego e usuários. .

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Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Jagran runs and manages premium sites for news and current events, entertainment and education. We agreed to test the system for two to three months to gauge performance.

Video Ads 104

Video Ads Ad Server Media Ad network 104

Digital Turbine

APRIL 10, 2024

We had to navigate complexities like managing traffic across multiple ELBs using Akamai GTM for traffic management and automating configurations using Chef. Firstly, Kubernetes simplified infrastructure management, allowing us to focus more on development and less on maintenance tasks. However, this success came with challenges.

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Martech Series

SEPTEMBER 22, 2022

BigID provides Snowflake customers with simplified access control, a data-centric approach to data masking, and accelerated security controls to better manage and protect their data. . Apply intelligent tag-based data masking based on sensitivity and type. Streamline access policy definitions with a data-driven approach.

ROI 83

ROI MarTech Marketing 83

AdvertiseMint

DECEMBER 1, 2023

To unleash the magic of RLSA, you need to: Add a remarketing tag to your site Create a remarketing list in Google Ads Connect list to search campaigns Not too bad, right? Installing the Remarketing Tag You need to insert a special tracking code on every page of your site. Now, let’s dig into additional details.

Conversion 52

Conversion ROI Audience Cookies 52

Martech

MARCH 6, 2023

Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? Data management solutions vendor Lotame is betting against that. Some CDPs — for example Segment, Tealium and mParticle have on-page tags (or pixels) on brand websites.

Data Management Platform 95

Data Management Platform Cookies First-Party Cookies Audience 95

Paleo AdTech

DECEMBER 10, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). A publisher could tag an ID based on content consumption (e.g.,

Cookies 52

Cookies Ad Tech Audience Data Management Platform 52

Monetize More

FEBRUARY 20, 2023

If you’re a publisher or exchange who’s looking to serve Parallax creatives, the only requirement is that you have below-the-fold inventory that uses Google Publisher Tags, which allows the creative to respond to scroll events.” Before you can serve Parallax creatives, you must ensure you have GPT tags on your website.

Click Through Rate 52

Click Through Rate Ad network Conversion Rate Audience 52

Monetize More

NOVEMBER 10, 2022

Step 1: Log into Google Ad Manager. Step 10: Consider pausing all non-100% fill managed demand and switch to the non-standard ads supported by MonetizeMore Header Bidding (i.e. Step 12: Do an ad quality monitoring test to hunt down blank ads or in-banner video ads (IBVs) slowing down the page. Step 2: Click on Reports.

Impressions 95

Impressions CPM Header Bidding Ad network 95

Martech

MARCH 27, 2023

Use colored deal tags to help your team prioritize deals (beta) Help your teams prioritize the full or constantly changing deal pipeline boards using the new beta for colored deal tags. Your super admin can create up to 10 deal tags based on a set of conditions, such as deals with a value greater than a certain amount.

SEO 102

SEO A/B Testing Media MarTech 102

AdvertiseMint

JANUARY 22, 2024

Audit and update tags. Ensure your website or app’s tracking tags are up-to-date and compatible with GA4. This may involve revisiting your current tagging strategy to align with the event-centric model of the Google Tag Manager. A thorough tag audit guarantees accurate data collection in the new system.

Marketing 52

Marketing Audience Agency Advertising 52

Martech

MARCH 13, 2024

I recognize there is a significant change management challenge. Today’s AI applications In our marketing organization, we’re using AI in various areas, including copywriting, image generation, ideation, mood boards, tagging metadata and storyboards. The tools are only getting more advanced and we need to be learning and testing.

MarTech 118

MarTech Marketing Audience Agency 118

Martech Series

JULY 12, 2022

With this validation, customers can fully trust that our technology and integrations are tested and proven to work seamlessly with Snowflake,” said Steve Touw, CTO, Immuta. Immuta’s joint data sharing solution that automates secure Data Sharing management for Snowflake customers.

MarTech 102

MarTech Marketing 102

Martech Series

JANUARY 19, 2023

Better TV storytelling for brands starts with Roku” Three new “Beyond the :30” video ad formats were tested: Thematic Tagged Vignette : A 30-second animated ad where a brand celebrates streaming. The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful.

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Monetize More

SEPTEMBER 6, 2022

Google MCM (Multiple Customer Management) program is a tool within Google Ad Manager 360 that allows publishers to access Google ADX through a third-party Google partner. Multiple Customer Management (MCM) is another tool by Google that allows us to manage multiple publisher domains within Google Ad Exchange.

Ad Exchange 52

Ad Exchange Header Bidding Ad network 52

Martech Series

JUNE 23, 2022

Lumen Research , the leader in attention measurement, has signed a deal with global media platform, Teads , to provide measurement and native creative testing tools to its clients worldwide. Mike Follett, Lumen’s Managing Director, explains: “ We’re really excited to extend our relationship with the Teads team.

Brand Lift 92

Brand Lift MarTech Communications Media 92

Martech Series

JANUARY 18, 2023

UserTesting , a leader in video-based human insight, announced product updates to the UserTesting Human Insight Platform that provides individual users with easier access to high-value content through workspaces that curate tests, drafts, and highlight reels into scannable, personalized views that are tailored to recent engagement.

Machine Learning 85

Machine Learning Audience Healthcare MarTech 85

Paleo AdTech

JANUARY 26, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). A publisher could tag an ID based on content consumption (e.g.,

Cookies 59

Cookies Ad Tech Audience Data Management Platform 59

Smart-Hub

SEPTEMBER 17, 2021

VAST uses XML Schema as a markup language and VAST Tags are the bits of code used in this language. After doing several tests and investigations our team has pinpointed several important nuances. We found a difference in VAST Tags performance when trading with an Open RTB endpoint, or a VAST Tag only.

Ad Server 52

Ad Server Video Ads Communications Media 52

Spoton Digital Media

MARCH 20, 2024

Conversion rate optimization is updating and testing website elements to motivate more audiences to take action and trigger more conversions. Set up conversion funnels and event tracking using Google Analytics and Tag Manager. Test, test, test. The conversion rate would be 4.5%.

Conversion 52

Conversion Conversion Rate Pop-Up Click Through Rate 52

Digiday

APRIL 6, 2023

In addition to using the technology on the back-end to create headlines, research keywords, generate meta tags and product descriptions, Ingenio has published more than 1,000 articles around popular search queries on Horoscope.com and Astrology.com using generative AI since the beginning of 2022.

SEO 87

SEO Media 87

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. website, email, transactional, consent management), enabling audience creation and streamlined integrations with media activation endpoints. Establishing (or replacing) centralized audience activation management. Challenge: Fragmentation.

ROI 99

ROI Control Group Audience Cookies 99

Spoton Digital Media

FEBRUARY 20, 2023

We always recommend testing tactics and understanding which performs best, but time and time again, still yet, an active email marketing strategy continues to prove to be one of the strongest tools in our marketing tool belt for most all of our clients. Unsubscribe / Manage Preferences: Email is about trust. Don’t focus on list size.

A/B Testing 97

A/B Testing Marketing Click Through Rate Audience 97

Martech

AUGUST 27, 2021

Consumer intelligence company Talkwalker has acquired review management platform Reviewbox, expanding its capabilities to integrate e-commerce and user-generated content data with its extensive customer insights offerings. Google changes for titles test power dynamics for marketers. Read more here. Read more here.

SEO 110

SEO Machine Learning Food MarTech 110

Ad Monsters

FEBRUARY 13, 2023

Kerel Cooper, President of Advertising, Group Black Kerel Cooper is an award-winning executive with 20+ years of digital media experience building Advertising Operations, Account Management, and Marketing teams. The rewards are too great not to. She is currently at JPMorgan Chase & Co.,

Ad Tech 106

Ad Tech Media Ad Ops Ad Server 106

AdvertiseMint

SEPTEMBER 4, 2023

Link testing: Before going live, test your Swipe Up links to ensure they work correctly. Product tagging: If you sell products, use Instagram Shopping to tag your products in posts and stories. Let the top Instagram advertising agency manage it for you! Balance your content to maintain engagement.

Audience 52

Audience Agency Media Advertising 52

Monetize More

JUNE 6, 2022

If you have any hardcoded codes like AdSense, Ad Exchange, GAM header & body , or Google Analytics, EU users must explicitly give consent before any of these tags, that collect personal information, can serve. Google Ad Manager. pg.acq.push(function() {. // Global site tag (gtag.js). Sample raw code (non-TCF2.0

GDPR 52

GDPR Ad Exchange 52

Digiday

NOVEMBER 1, 2022

For example, if a user follows reproductive rights, they will be served a content block on abortion as a key issue in the midterms, said Chuck Lee, director of product management at SmartNews. Stories can also now be labeled and tagged to highlight exclusives, breaking news and developing stories. A test run for 2024.

Media 73

Media 73

Martech Series

JUNE 28, 2022

Connatix has continued to test its contextual targeting offerings with a select group of advertisers since 2020, and today announced that Deep Contextual is officially available to all advertising partners. So far, the Deep Contextual technology has resulted in 100+ contextual categories for advertisers to target.

Viewability 85

Viewability Impressions Video Ads MarTech 85

PrograMetrix

OCTOBER 6, 2021

To start, you need to generate conversion tracking tags from each advertising platform you are using. From there, you need to install the tags using your tag management software or within the header/footer of your website. Unique users, sessions, and page views by company visiting your site.

Advertising 52

Advertising Conversion Impressions Click Through Rate 52

Martech

FEBRUARY 24, 2022

But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. Can we do a test run for a few days on our own (i.e., Base data management, cleansing and enrichment options. Will we have a dedicated account rep available to us?

Marketing 117

Marketing Machine Learning ROI MarTech 117

AdOpsHouse

JUNE 2, 2021

Google isn’t the only company that offers analytics tracking software and in order to clean up some of the mess that would be caused by installing half a dozen sets of code on each page, they have come up with a clean solution in Google Tag Manager. Search engine ads Content network display ads.

Marketing 52

Marketing Ad Ops Communications Banner 52

MNTN

MARCH 29, 2024

MNTN’s Customer Growth Manager Kate Silva recently joined Retail Touchpoints to talk about some of the biggest Performance TV wins from our top retail advertisers. Performance TV’s interface made it simple to create, manage and measure multiple campaign types. If that sounds like a performance marketing channel, you’d be right.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech

MARCH 16, 2022

Either way, as users of chat functionality, we look forward to testing Marketo’s version of dynamic chat. This might be a nice approach to order management concerns as well.”. Having less impact overall, she notes program member custom fields and tag updates given they are rarely used in UI as is. Bot Activity 2.0.

Conversion 114

Conversion MarTech Marketing Audience 114