Martech Series

AUGUST 30, 2022

New package provides market-leading data intelligence platform to Snowflake users and joint customers for less than $100K. the leader in enterprise data intelligence solutions, announced the launch of Alation Cloud Service for Snowflake. As a result, tagged Snowflake data objects are easier to protect and find in Alation.

Machine Learning 84

Machine Learning MarTech Marketing 84

Martech

OCTOBER 17, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is where you can enable the tagging and it also allows you to set up and import the goals and anything from the Google Tag Manager (GTM).”.

Conversion 99

Conversion MarTech Audience Media 99

Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. Need to know how to set up form conversion tracking in Google Tag Manager? Artificial intelligence is the next technological innovation that will fundamentally shift marketing approaches. Marketers everywhere are obsessing over the newly discovered power of AI.

Marketing 141

Marketing Machine Learning Conversion MarTech 141

Martech

DECEMBER 18, 2023

AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. Project management AI-enabled work requires the same amount of attention as any other business activity. First, what is AIOps? Steering use cases and tools.

Marketing 111

Marketing MarTech 111

Martech

OCTOBER 9, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Once you tag something as an Event, you then mark it as a Conversion. We will be discussing tags more in an upcoming post.). This is part 6.

Conversion 96

Conversion MarTech Marketing 96

Martech Series

OCTOBER 21, 2022

Orion Governance, a leader in Metadata Management solutions and the provider of the Enterprise Information Intelligence Graph (EIIG), the foundation for a self-defined data fabric, announced today it has entered into a technology partnership with Qlik.® Orion enhances Qlik with automated data governance and trust propagation capabilities.

MarTech 81

MarTech Marketing 81

Martech Series

JULY 28, 2022

Veridium , a leading developer of frictionless, passwordless authentication solutions, announced its issuance of “Addressing the Modern Enterprise Authentication Challenge,” in which TAG Cyber analyzes adoption challenges and offers guidance to overcome these challenges.

eCommerce 76

eCommerce MarTech Audience Marketing 76

Ad Rants

AUGUST 2, 2022

The front and back end must start working from scratch when a business wants to create a new content-based experience. Today, thanks to the progress of artificial intelligence (AI), natural language processing (NLP), and machine learning (ML), search engines can understand the context, quality, and relevancy of given content.

SEO 147

SEO Pop-Up Machine Learning eCommerce 147

Martech Series

JUNE 24, 2022

According to the report, “Denodo is best fit for customers that are focusing on an enterprise-wide data fabric strategy to support BI, data collaboration, customer intelligence, data engineering, data science, IoT analytics, operational insights, and predictive analytics use cases.”.

MarTech 100

MarTech Marketing Data Management Platform 100

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. Business email address Subscribe Processing. Get MarTech! In your inbox.

MarTech 109

MarTech Marketing Audience Agency 109

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Read more here.

SEO 110

SEO Machine Learning Food MarTech 110

Martech

NOVEMBER 10, 2022

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. In some places, the data could be tagged as services, but maybe elsewhere this data is kept as product data. Get MarTech! In your inbox. Processing.

Machine Learning 112

Machine Learning Marketing Data Management Platform Finance 112

AdvertiseMint

JANUARY 22, 2024

GA4 uses artificial intelligence to deliver actionable insights and alerts. Audit and update tags. Ensure your website or app’s tracking tags are up-to-date and compatible with GA4. This may involve revisiting your current tagging strategy to align with the event-centric model of the Google Tag Manager.

Marketing 52

Marketing Audience Agency Advertising 52

Martech Series

OCTOBER 31, 2022

Marketing Technology News: Premion Achieves Trustworthy Accountability Group (TAG) Brand Safety Certified Seal. Intelligently eliminate data exposure by enforcing Zero Trust without breaking business processes. Intelligently eliminate data exposure by enforcing Zero Trust without breaking business processes.

MarTech 85

MarTech Marketing 85

Martech

DECEMBER 13, 2023

For example, Wix has applied AI widely across our systems for almost a decade, introducing our proprietary Artificial Design Intelligence in 2016. Three-time Google Cloud partner award winner, Wix CMS and business solutions include machine-learning powered AI like Google Translate, Vision AI and Google Ad management for years.

SEO 108

SEO Machine Learning Manufacturing MarTech 108

Martech

NOVEMBER 2, 2023

Seismic Aura Copilot provides content description and tagging recommendations. Bizongo’s Artwork Flow has a new creative automation and proofing solution powered by artificial intelligence. Business email address Subscribe Processing. Get MarTech! In your inbox.

MarTech 108

MarTech Conversion Marketing 108

Martech Series

SEPTEMBER 15, 2022

Ironclad announces new AI-powered tools for guided negotiation and an enhanced contract repository to accelerate business, reduce risk, and operate more effectively. Launched today in beta, Ironclad Playbooks uses AI-powered clause detection that allows customers to review and negotiate contracts more intelligently.

Entertainment 88

Entertainment MarTech Marketing 88

Martech Series

FEBRUARY 14, 2023

Because historical data from Universal Analytics will no longer be available after this date, it is critical for businesses to update their Google Analytics integration several months in advance of the change.

MarTech 87

MarTech Marketing 87

Ad Monsters

DECEMBER 5, 2022

This past November, the Trustworthy Accountability Group (TAG) released its annual fraud benchmark report for the US. If you’re a brand or publisher, the news is good: the amount of fraud in campaigns that ran through TAG Certified Channels is less than 1%. . Two things in the report stand out. . Let’s unpack this a bit. .

Clickbait 98

Clickbait Ad Exchange Education Pop-Up 98

Martech Series

FEBRUARY 7, 2023

Tweet How can enhanced ad intelligence be used to transform the digital advertising journey? I spent eight years at Nielsen where I was responsible for launching their programmatic unit, reinventing their digital business and leading all client-facing aspects of Nielsen Catalina Solutions. Thank you for having me.

MarTech 99

MarTech Media Advertising Agency 99

Ad Monsters

MAY 1, 2023

In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. Microsoft, Meta, and Snapchat have integrated generative AI technology into their business on a large scale.

Advertising 104

Advertising Ad Tech Machine Learning Communications 104

Martech Series

FEBRUARY 13, 2023

One AI, a platform that enables business to utilize the world’s best generative AI in their products and services, announced a multilingual solution, bringing advanced AI capabilities to the 95 percent of the world that does not speak English natively. Audio Intelligence: Transform audio and video into structured data. ●

eCommerce 74

eCommerce MarTech Marketing 74

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Business email address Subscribe Processing. As a result, more and more AI-powered solutions are being announced every day. Get MarTech! In your inbox.

Marketing 97

Marketing SEO MarTech Communications 97

Martech

OCTOBER 23, 2023

Social data goes beyond mere numbers but produces actual, tangible business results. Here are three examples of businesses that extracted critical data and insights from social media and successfully put them into action, driving real results.

Media 114

Media Education Brand Awareness Audience 114

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants. International search tracking.

SEO 137

SEO Marketing Machine Learning CPC 137

Martech

APRIL 4, 2024

Shopify, Wix, WooCommerce, WordPress, and Elementor, Ella provides a seamless and scalable solution for businesses to enhance their social media presence. Merchynt’s Paige is an AI-powered marketing assistant for optimizing Google Business Profiles. Business email address Subscribe Processing. Get MarTech! In your inbox.

MarTech 63

MarTech SEO Machine Learning Impressions 63

Martech Series

FEBRUARY 22, 2023

Leveraging artificial intelligence (AI) the new Genius feature provides tools to optimize photos. Additionally, by integrating machine learning, the platform’s Advanced Highlights feature makes it easy to categorize and tag photos, videos, and other digital content so they can be easily highlighted, managed, and shared.

Machine Learning 85

Machine Learning MarTech Marketing 85

Martech Series

FEBRUARY 28, 2023

Talend is a pioneer in low-code data solutions that help remove the technological and skills-based barriers to working effectively with data across the enterprise and accelerate the process of turning raw data into meaningful business outcomes.

Impressions 84

Impressions MarTech Data Management Platform Marketing 84

Martech

MAY 8, 2023

Everyone is talking about artificial intelligence. Another veteran deployer of AI is Pega, using it first to predict next-best actions in its business process management offering, and later in its CRM platform. I’ll need to have my volumes of detective fiction appropriately tagged of course, but so far so easy. Generative AI.

Machine Learning 102

Machine Learning Food MarTech Conversion 102

Aronson Ads

NOVEMBER 3, 2022

In the early days, search engines like Google evaluated pages based on core factors such as keywords, meta tags, and headers. With rapidly developing technology, Google now relies on artificial intelligence to improve its search engine, and it’s crucial to understand how your website can be affected.

SEO 75

SEO Machine Learning Conversion Rate Conversion 75

Martech Series

JUNE 6, 2022

Founded by former Air Force Captain Michael Ebel with a mission to inspire others, share experiences and support local businesses, the San Francisco-based company combines videos and reviews from 100 countries and 5,000 cities to help users browse and explore nearby restaurants, cafes, bars and nightclubs. “At

MarTech 83

MarTech Media Audience Marketing 83

Martech

FEBRUARY 1, 2023

In this article, we’ll discuss the common reasons for miscategorization in GA4 and tips to make sure your marketing campaign links are properly tagged and tracked. This can be addressed when data is extracted from GA4 or BigQuery via Google’s Looker Studio (formerly Data Studio) or any other business intelligence tool.

CPC 118

CPC Banner MarTech Marketing 118

Martech

FEBRUARY 24, 2022

But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features?

Marketing 113

Marketing Machine Learning ROI MarTech 113

Martech

MAY 23, 2023

The majority of the announcements today featured some form of artificial intelligence. Dig deeper: Campaign tracking in GA4: How to ensure your links are properly tagged Google Ads will create AI-powered assets that target search queries Automatically created assets will soon gain more relevance thanks to Google AI. Get MarTech!

Marketing 84

Marketing Conversion MarTech Advertising 84

Martech Series

NOVEMBER 18, 2022

As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. AI assists businesses in identifying audience segments and gathers vital information about each client to build a profile. we can see how AI is affecting various businesses.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech

JUNE 15, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Business email address Subscribe Processing. As a result, more and more AI-powered solutions are being announced every day. Get MarTech! In your inbox.

MarTech 72

MarTech Media Marketing 72

Martech

MAY 3, 2023

It can be very overwhelming,” said Colleen Harris, head of business intelligence and reporting strategy at Sincro. “If Business email address Subscribe Processing. Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). “It Get MarTech!

SEO 99

SEO MarTech Conversion Agency 99