Martech

JANUARY 25, 2024

GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc. The first two modules are CXAI Data and CXAI Content.

Audience 110

Audience MarTech Marketing 110

Martech

MARCH 8, 2024

Performance. This holistic approach ensures businesses select the right AI solutions and use a people-first approach. It’s better to identify the problem without immediately suggesting generative AI as the solution. You want to stop before you get to the solution. As a [persona], I [want to], so [that].”

Audience 128

Audience MarTech Communications Marketing 128

Martech

MAY 9, 2024

What we are seeing is a lot of specialist apps incorporating ChatGPT or something similar into their solution and presenting it as geared to a specific, narrow purpose. Sanity’s Sanity Create is an AI-assisted writing solution designed for content teams. It learns and adapts to performance data and real-time feedback.

MarTech 102

MarTech Conversion Media Marketing 102

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. Why we care.

Advertising 104

Advertising Cookies GDPR Communications 104

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. Baresquare’s eCom Product Analyst is a free tool that provides daily insights for optimizing e-commerce product performance. It also offers recommendations and insights for better outcomes.

MarTech 111

MarTech Conversion Audience Marketing 111

Martech

AUGUST 28, 2023

Unfortunately, it’s a recipe for bifurcated data and reporting, duplication of effort and — dare I say — an ineffective solution. For martech to be successful, you need cross-functional alignment and support for the solution. To implement, manage and maintain new martech solutions, I recommend the following.

MarTech 98

MarTech Communications Conversion Education 98

Martech

SEPTEMBER 8, 2023

Typeface has partnered with GrowthLoop and Google Cloud to create an integrated solution that uses generative AI to help marketers create personalized content across multiple channels. Effective orchestration and performance measurement: This helps marketers track the performance of their campaigns and make necessary adjustments.

MarTech 121

MarTech Audience Marketing Media 121

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Medallia has four new generative AI solutions for its Medallia Experience Cloud. On the plus side, 40% said they have “a clear plan and are executing it well.”

MarTech 95

MarTech Shipping eCommerce Education 95

Martech

OCTOBER 4, 2022

Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. Performance and spend increases. CTV is a proving ground for new approaches to identity with ID solutions such as Unified ID 2.0, The company is the first CTV partner for Unified ID 2.0, Get MarTech!

Non-Profit 118

Non-Profit CPA Impressions Cookies 118

Martech

NOVEMBER 3, 2023

They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. Key actions Collaborate with different departments to create a comprehensive, adaptable and standardized template that can be the bedrock of all future marketing plans. What performed well? What didn’t?

ROI 112

ROI Communications Marketing MarTech 112

Martech

APRIL 3, 2023

Reports suggest that France is conducting its own inquiry; Ireland has asked Italy for more details about the basis for the ban; and the German data commissioner has said that the same action could “in principle” be taken in Germany. But it’s clear that regulators in European nations can take swift action in the meantime.

GDPR 131

GDPR MarTech Marketing 131

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. In this post we’ll cover: What is performance marketing? Additional reading.

Affiliates 101

Affiliates Marketing CPA ROI 101

Martech Series

JULY 14, 2022

Medallia expands its healthcare solution with the addition of CAHPS for MIPS survey administration to help organizations meet regulatory requirements and improve patient experience. This survey is mandatory for ACOs participating in the MSSP and medical groups reporting through the Alternative Payment Model (APM) Performance Pathway (APP).

Healthcare 95

Healthcare MarTech Marketing Media 95

Martech Series

JANUARY 24, 2023

The strategic partnership will provide Logicalis customers with an industry-leading NextGen Cloud Governance solution CoreStack, a global multi-cloud governance provider, and Logicalis, a global technology service provider, today announced a strategic partnership to provide customers with an industry-leading cloud governance solution.

Healthcare 73

Healthcare Manufacturing MarTech Marketing 73

Martech Series

NOVEMBER 22, 2022

. “I’m excited to deepen our relationship with AWS as we bring marketers into the modern era of actionable privacy-first customer intelligence. As a part of the AWS FTR, an AWS Partner Solutions Architect reviews products and solutions against a specific set of requirements based on AWS Well-Architected Framework best practices.

MarTech 94

MarTech Audience Marketing 94

Martech Series

OCTOBER 18, 2022

Additionally, at the end of the advertising journey, Pinterest’s new API for Conversions is now globally available, providing advertisers a comprehensive view of campaign performance to measure the actions those audiences took on an advertiser’s site. This is especially important as the industry evolves.

Advertising 94

Advertising Conversion CPA MarTech 94

Martech

JANUARY 26, 2023

On the other hand, insights draw actionable conclusions from data. Digital analytics provides performance-based metrics based on a campaign in the market. It gives real-time insights into your campaign’s performance across digital media, search and other paid media activations. It reflects an occurrence.

Marketing 142

Marketing Audience Machine Learning Public Relations 142

Basis

JANUARY 24, 2024

From Apple’s App Tracking Transparency to consumer privacy demands and resulting regulatory action , digital advertisers have grappled with widespread signal loss in recent years. When third-party cookies are gone, advertisers won’t be able to track their mid-to-lower funnel actions the same way they can now.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Martech

JULY 27, 2022

A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Read next: What is marketing performance management and how can it help you? Is there a central analytics solution?

Marketing 101

Marketing Machine Learning MarTech Ad Tech 101

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. The Targeting The most successful local CTV campaigns use a 360-degree targeting strategy to reach the audiences that perform.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Martech Series

DECEMBER 6, 2022

Price performance, ease of use, and ability to scale cited as key tenets of the company’s journey to the cloud. Catalina’s partnership with Yellowbrick significantly enhances the performance of our data platform and reduces costs. Marketing Technology News: Aki Technologies Turns Art Basel into the ‘New CES’ for Brands.

Retail 94

Retail Agency Impressions MarTech 94

Martech Series

JANUARY 3, 2023

NICE Actimize, a NICE business, has been ranked by global advisory and consulting firm Quadrant Knowledge Solutions as the overall Leader in its recently released report titled “SPARK Matrix : Watchlist and Sanctions Monitoring Solutions 2022.” To download a complimentary copy of the Quadrant Knowledge “SPARK Matrix.

MarTech 87

MarTech Marketing 87

Martech Series

OCTOBER 13, 2022

Highlights include two awards each for Best Estimated ROI and Fastest Implementation, awards for Easiest Setup, Easiest To Do Business With, and Highest User Adoption, as well as 15 G2 Grid Report Awards as a Leader or High Performer. High Performer. High Performer. High Performer. High Performer. High Performer.

ROI 87

ROI Account-Based Advertising MarTech Marketing 87

Martech

APRIL 22, 2022

Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. The aim is to predict business outcomes such as sales and evaluate the likely impact of future courses of action based on content in conversational and social streams.

Conversion 98

Conversion MarTech Marketing 98

Martech

AUGUST 29, 2023

And when the most valuable insights come from finding an optimal combination of message, audience and timing, we have to work in new ways to flex the creative messaging to yield optimal brand performance and sales. Media reports have always offered minimal insights into the role of creative performance.

Audience 98

Audience A/B Testing Agency Media 98

Martech Series

JUNE 16, 2022

DoubleVerify will be the first full-service verification provider for Reddit, offering a suite of quality measurement solutions. The user-driven nature of Reddit’s platform creates spaces for passionate audiences and compelling conversations that drive action and influence purchase decisions for the world’s leading brands. “As

Viewability 74

Viewability Audience Conversion MarTech 74

Martech Series

OCTOBER 17, 2022

. “We remain committed to working with the industry’s most credible and transparent providers of audio campaign performance data,” said Erica Tong, Chief Operating Officer of Audioboom. “We Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Martech Series

JANUARY 27, 2023

CalAmp , a connected intelligence company that helps people and organizations improve operational performance, announced that it initiated a restructuring plan to reduce approximately eight percent of its employees across various functions. I would like to extend my sincere appreciation to those employees affected by this difficult decision.”

Conversion 89

Conversion MarTech Marketing 89

MNTN

JANUARY 11, 2024

And while of course we’re biased that our own solution is the best (especially since we’re always working to optimize it), our platform also offers some real, objective advantages over the competition. Advertisers are turning to CTV to make a meaningful investment in their performance goals — with the data to back it up.

Brand Awareness 52

Brand Awareness Audience Advertising Marketing 52

Martech Series

JANUARY 17, 2023

Optimizes performance and reduces cost for brands powering unique digital commerce experiences with Composable Commerce. Elastic Path , the leader of the Composable Commerce Movement, is launching Composable Frontend, a solution that makes building frontends faster and easier. Stop by Booth 3956 to see Composable Commerce in action.

Retail 87

Retail MarTech Marketing 87

Martech Series

DECEMBER 8, 2022

“Veritonic shares our commitment to arming brands and agencies with actionable and insightful audio performance data,” said Kevin McCaul, Global Head of Ad Operations at Acast. Marketing Technology News: How Marketing Teams Can Win In A Hybrid Work World.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

MNTN

FEBRUARY 9, 2024

Monitoring and Evaluating Performance : After the ad airs, companies monitor various metrics to evaluate its performance. Adjusting Strategy as Needed : Based on the performance data, advertisers may adjust their strategies manually.

Advertising 98

Advertising Marketing Retargeting CPA 98

Ad Monsters

FEBRUARY 15, 2023

However, it’s important to note that hashed email addresses are not a perfect solution for privacy protection. Yet, Liveintent’s identity solutions propose higher CPMs for publishers and better performance for marketers. LiveIntent’s LiveTags register email actions, like opens and ad impressions, served.

Cookies 93

Cookies Audience Impressions Retail 93

Martech Series

JANUARY 24, 2023

New Outlook add-in offers customizable data security options for sending sensitive information both internally and externally PKWARE , a global leader in automated data security, announced that it has released its newest data discovery and protection solution, PK Secure Email. Marketing Technology News: Coming Soon: A Cookieless Future?

Communications 84

Communications MarTech Audience Marketing 84

Ad Monsters

APRIL 25, 2024

Still, giving publishers and advertisers more time to test post-cookie and privacy-centric solutions is a good thing. Marketers are hopeful for a solution that respects user privacy without sacrificing precision in messaging. Without the guarantee of interoperability, so-called alternative solutions will likely not work either.

Cookies 100

Cookies Ad Tech A/B Testing CPM 100

Martech Series

SEPTEMBER 20, 2022

Solution Automates Mobile User Acquisition Dashboards and Reports for the Top Five Frequently Used Channels. Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated cross-channel dashboard and reporting solution.

Advertising 76

Advertising MarTech Conversion Marketing 76

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We This approach not only delivers improved performance but also further reduces the environmental impact of advertisements.

Marketing 111

Marketing Viewability Finance Media 111