Martech

AUGUST 23, 2022

announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. Although there has been a steady decline, it’s still a big market for advertisers and publishers. Today, Simpli.fi The Simpli.fi

Advertising 84

Advertising MarTech Media Agency 84

Martech Series

OCTOBER 4, 2022

Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. is designed specifically to holistically integrate with Amazon’s suite of Ad Tech solutions. Ciprian joins Cognitiondigital.io

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Martech

FEBRUARY 21, 2023

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Documenting a digital ad agency’s processes means detailing all of its workflows from onboarding through execution.

Advertising 95

Advertising Agency Conversion MarTech 95

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Martech Series

SEPTEMBER 7, 2022

Great Place to Work and Fortune have honored Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, as one of the 2022 Best Workplaces in Advertising & Marketing. ” The Fortune Best Workplaces in Advertising and Marketing is highly competitive.

Advertising 90

Advertising Marketing MarTech Agency 90

AdvertiseMint

JANUARY 21, 2024

You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions. See it as a smart helper doing the hard stuff for you – like emails, posts, ad management, lead tagging, workflows, and more. No fluff, just the goods!

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Digital Remedy

MAY 23, 2023

Randall Rothenberg has been a prominent marketing, media, and advertising leader for 40 years. Martin Kristiseter is an accomplished entrepreneur and digital executive with over 18 years of experience in digital media, ad technology, and programmatic solutions.

Media 52

Media Agency Marketing Advertising 52

Martech Series

JUNE 22, 2022

FreeWheel announced that it is launching new identity collaborations and capabilities that will enable advertisers to seamlessly connect first and third-party data to the increasing wide array of IDs coming from diverse platforms and endpoints, allowing for greater scale, optimal reach and frequency for television.

Cookies 84

Cookies MarTech Agency Advertising 84

Ad Monsters

FEBRUARY 7, 2024

In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments and get a deeper look into the Black experience in the industry. What comes to mind when you think about being Black and working in advertising and digital media? She helps companies in the U.S.

Ad Tech 105

Ad Tech Media Agency Audience 105

Digiday

JANUARY 23, 2023

The Trade Desk was once seen by agencies as the helpful, friendly alternative to the might and heft of Google when buying inventory programmatically. Because The Trade Desk has made efforts over the last year to generate a closer and more direct relationship with brands — media agencies’ clients. So what are the complaints?

Agency 70

Agency Media Retargeting CPM 70

VideoWeek

SEPTEMBER 14, 2022

It follows the launch of Connect in May, an addressability tool combining Pubmatic’s identity and targeting solutions, helping advertisers access specific audiences. By boosting the transparency of programmatic deals, Pubmatic aims to stop ad spend from disappearing somewhere along the supply chain.

Audience 64

Audience Agency Advertising Media 64

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. Pros of in-house programmatic In-house programmatic advertising can appeal to companies seeking greater control over their advertising efforts and cost savings.

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

Martech

DECEMBER 13, 2021

20% Discovery – People, Systems, Workflows, Information. Usually, we find it is the marketing department, creative operations or IT and, more often than not, a few individuals who recognize either a problem or a solution to the exponential growth of content, platforms, campaigns, communication and sales.

ROI 116

ROI Communications MarTech Agency 116

Basis

AUGUST 3, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. The marketing landscape is fragmented and complex , yet few brands and agencies have adopted technology designed to manage that complexity.

Advertising 67

Advertising Machine Learning Agency Impressions 67

VideoWeek

APRIL 19, 2024

Nonetheless, Netflix executives said that scaling the amount of inventory available is its major priority, and its advertisers’ number one request. The identity solutions include Yahoo ConnectID and Next-Gen Solutions, enabling advertisers using the Yahoo DSP to target and measure the performance of their CTV campaigns. “As

Media 52

Media Pop-Up Agency Advertising 52

Martech Series

DECEMBER 7, 2022

In 2022, impact.com welcomed more than 500 new clients including Tesco, Klarna and Lovehoney, alongside 67 new agency partners. As we look forward to 2023, I’m most excited about our overall ability to empower brands to challenge traditional advertising tactics and become more relevant to consumers through partnerships.”.

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Digiday

JANUARY 1, 2023

GroupM’s end of year report predicts growth in advertising for 2023 to come in at 5.9% , with strong gains in connected TV and retail media in particular — the latter being the fastest growing component of digital in the U.S.,” GroupM and Magna had an overall positive outlook for 2023, with digital advertising driving the greatest growth.

Agency 79

Agency Retail Media Advertising 79

Digiday

APRIL 16, 2023

Sean Buckley, Magnite’s CRO, said the launch of ClearLine was a response to direct demand from media agencies for a more direct means of sourcing inventory “in certain scenarios” and that it offers participating publishers more flexibility. In an email exchange with Digiday, Buckley had the below to add about the offering.

Demand Side Platform 64

Demand Side Platform Advertising Ad Tech Ad Server 64

Digiday

MARCH 19, 2023

Every day, a new AI tool is being touted as a game-changer,” said Ashlene Larson, director of public relations and social media at independent ad agency Planit. These are the marketers who tend to be solution agnostic, according to the 12 ad execs interviewed for this article. Amy Kenigsberg is one of those marketers.

Marketing 68

Marketing Communications Public Relations Agency 68

Martech Series

JULY 13, 2022

In response to the explosion in new media channels that require a streamlined and scalable approach to producing multi-market assets, PEP Group will join Locaria, Stagwell’s multilingual content agency, to bolster its media and content production capabilities across its global network.

MarTech 76

MarTech Agency Media Marketing 76

Martech Series

MARCH 2, 2023

These new members are incredible leaders, bringing extensive domain experience and industry knowledge, and will add tremendous value to our team as we evolve our solutions and scale our business. Bud has worked with several clients, including BI Science, Advertising Analytics, Frontier Communications, SQAD, and Data + Math.

Communications 66

Communications MarTech Media Advertising 66

Digiday

JANUARY 9, 2023

Several agency and media executives told Digiday that there seemed to be more AR and VR products compared to previous shows. The activations kept agencies thinking about use cases for the metaverse and Web3, said Josh Campo, CEO of Razorfish, an interactive agency within Publicis Groupe. How agencies can tackle sustainability.

Agency 67

Agency Retail Conversion Education 67

Martech Series

JANUARY 20, 2023

Advertisements were popular in local areas but advertisers couldn’t track consumer interest beyond how much a particular product was sold in the area. Through automated workflows, users will get access to better data for defining core messaging and relaying the same to potential clients.

Marketing 98

Marketing SEO Audience Communications 98

Ad Monsters

MAY 23, 2022

.” WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Revenue from direct-sold campaigns and programmatic advertising are key revenue generators for publishers. An Ad Ops Partner can help Publishers with: Managed Ad Ops Services.

Ad Ops 119

Ad Ops Ad Server Ad Tech Media 119

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. Pros of in-house programmatic In-house programmatic advertising can appeal to companies seeking greater control over their advertising efforts and cost savings.

Demand Side Platform 52

Demand Side Platform Ad Tech Ad Inventory Advertising 52

Digital Remedy

JUNE 27, 2023

Marry strategy and activation, creative solutions to measurement, and derive insights to put the best foot forward for your brand or clients’ goals. Tour and Travel Marketing Strategy FAQs How Does Digital Marketing Technology Help a Travel and Tourism Agency? Why Is OTT/CTV Advertising Essential for My Travel Marketing Strategy?

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Basis

OCTOBER 25, 2022

Building, maintaining, and constantly improving upon a piece of tech that enables this media buying at scale is its own challenge, but Basis is also a lot more than a DSP: it unites all the parts of the media buying process into one streamlined workflow, leveraging many forms of automation to simplify an incredibly complicated process.

Impressions 78

Impressions Machine Learning Ad Inventory Media 78

Automatad Inc.

APRIL 7, 2024

Advertisers prefer attention: Ad inventory that gets a lot of attention has a high buyer demand. Nowadays, advertisers are even grading the ad spaces on sites to infer the degree of attention their ad will get and its subsequent outcomes. Made-for-advertising (MFA) sites are created only to show ads and earn money.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

AdvertiseMint

JANUARY 20, 2024

The digital advertising and marketing market globally is expected to hit $786.2 Source: reliablesoft.net Hiring a Consultant vs Hiring a Digital Marketing Agency How do consultants stack up to agencies? This costs far less than agencies needing high $5K+ monthly retainers that limit small businesses. billion by 2026.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Basis

JUNE 29, 2022

Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. To begin with, the political and advertising landscapes are each reeling in their own ways from the ongoing pandemic, inflation, and Russia’s invasion of Ukraine.

Geo targeting 77

Geo targeting Advertising Cookies Audience 77

Digiday

JULY 10, 2022

It was a busy week in the business-to-business world last week, as two major media agencies opened their doors and expertise to marketers who want to solidify their business-side connections. They’re people,” said Eric Perko, founder of independent media agency Apollo Partners. “To

Media 60

Media Agency Ad Tech Brand Awareness 60

Martech

APRIL 14, 2022

Once upon a time, marketing and advertising was guided mostly by creatives. It was an analog game, best illustrated by “Mad Men,” set in the 1960s, or the pre-internet 1990s, John Ball, partner, and creative director at creative agency MiresBall, told us. Then the internet happened. If you can, you will sell more stuff, he said.

A/B Testing 118

A/B Testing Machine Learning GDPR Agency 118

YieldBird

JUNE 27, 2023

Supply Side Platforms (SSPs) have emerged as crucial tools for publishers, offering automated solutions to connect inventory with demand sources. This serves as a protective measure for both advertisers and publishers against various forms of ad fraud. But don’t worry. We’re here to help you with that choice.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Supply Side Platforms (SSPs) have emerged as crucial tools for publishers, offering automated solutions to connect inventory with demand sources. This serves as a protective measure for both advertisers and publishers against various forms of ad fraud. But don’t worry. We’re here to help you with that choice.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

Digiday

APRIL 23, 2023

Agencies are moving beyond the generative artificial intelligence-produced text and art. With growing interest in generative AI after the release of OpenAI’s ChatGPT in November last year, agencies are now laying the groundwork for AI-based initiatives both on the enterprise and client side.

Media 69

Media Agency Entertainment Audience 69

Basis

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated, as it doesn’t suit the needs of modern brands. So, just how has the in-housing trend evolved to date?

Agency 52

Agency Media Finance Demand Side Platform 52

Digiday

OCTOBER 4, 2022

The company’s advertising technology solution SmartProposal uses artificial intelligence to instantly build high-performing omnichannel media proposals based on industry-specific recommendations and real data from hundreds of thousands of media campaigns. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 66

Viewability Healthcare A/B Testing Food 66