Martech Series

DECEMBER 13, 2022

Piano acquired SocialFlow, a social distribution and marketing platform for media companies, earlier this year. “We are really excited to bring SocialFlow by Piano to our global markets and to continue adding features to the product,” said Michael Silberman, EVP, Strategy and Social, Piano.

Media 77

Media MarTech Audience Marketing 77

VideoWeek

SEPTEMBER 13, 2023

VideoWeek requested the research after it emerged last week that Meta was considering launching paid, ad-free versions of its social media apps. But the progression is almost a mirror image of the streaming industry. X (formerly Twitter) on the other hand has 827,615 subscribers to its X Premium (formerly Twitter Blue) plan, just 0.15

Media 98

Media Advertising Marketing 98

Martech

APRIL 26, 2024

Cultivating digital communities AI-generated video content has the potential to foster social interaction and create virtual communities that bring people together and also a critical component of modern content marketing. Picture a series where the protagonist’s journey mirrors your own, shaped by your choices and emotional responses.

Machine Learning 98

Machine Learning Education Entertainment Audience 98

AdPulp

SEPTEMBER 15, 2020

The Social Dilemma, a new documentary-like film from Netflix, makes the case. The post Facebook Is A Multi-Way Mirror; What You Put In Front Of It, Determines What You Get Back appeared first on Adpulp. Is Facebook the doom machine? To varying degrees, we all make our cases against F to the B. Some of us quit the […].

Media 69

Media Marketing 69

AdvertiseMint

JANUARY 25, 2024

Is YouTube social media? At first glance, it might seem like a vast digital library of videos rather than a traditional social network. However, a closer inspection reveals that YouTube embodies the core characteristics of social media. This blog post will discuss why YouTube may or may not be a social media platform.

Media 52

Media Communications Retargeting Audience 52

VideoWeek

MAY 1, 2024

And the company says this first-party data is bringing budgets from social media into CTV. ” The firm analysed the data it collected from the first 400,000 users and found they modelled the US Census on geographic distribution, gender and ethnicity, suggesting the user base mirrors the wider population.

Manufacturing 59

Manufacturing Advertising Media Agency 59

Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. To give social media marketers a wide angle view of what’s working, we analyzed post-times so that brands can maximize their reach across platforms. Similar to the U.S., audiences.”

CPC 87

CPC Marketing Click Through Rate Electronics 87

Martech

JUNE 15, 2023

This synthetic population mirrors the real-world population in terms of key characteristics like age, gender, income, household size, occupation, etc., but doesn’t correspond to any real individual, thereby ensuring privacy and confidentiality,” said Donzis.

Ad Targeting 119

Ad Targeting Demand Side Platform Impressions Audience 119

Martech Series

JANUARY 9, 2023

“Braze has a culture of transparency and inclusion that recognizes how vital its team members are to present and future achievements, and I’m thrilled to join a company whose values mirror my own,” said Singh. “I Marketing Technology News: The Role Of Influencers Within Social Commerce.

Real Estate 97

Real Estate MarTech Marketing 97

Martech Series

SEPTEMBER 1, 2022

To share media from a mobile device to a Roku TV, consumers can use the free Roku mobile app or mirror their screen using Airplay 2 or Miracast. Marketing Technology News: Social Media Trends in APAC: Engagement May Cost More, But Social Care Helps Brands Stand Out From…. Maintenance-Free Smart TV Platform for Manufacturers.

Entertainment 80

Entertainment Manufacturing MarTech Media 80

Digiday

OCTOBER 11, 2022

A new study by media agency Horizon Media and its social content agency Blue Hour Studios aims to help marketers demystify the TikTok generation. The Gen Z Field Guide gives marketers a roadmap to connect with Gen Z consumers, a group that is not always easy to keep up with as social media algorithms change so quickly. “I

Pop-Up 99

Pop-Up Fashion Marketing Entertainment 99

Digiday

OCTOBER 5, 2022

The campaign, “Para Tu Proximo Paso” — which in English is “For your Next Step” — debuted last month and is now running across connected TV, YouTube, social media and out-of-home ads in Miami, Houston and Dallas. Social media ad prices have increased “a lot” in the first half of 2022, according to Weinberg.

Marketing 60

Marketing Ad Targeting CPM Audience 60

Martech

JANUARY 10, 2023

Discovering social cues and interactions. These innovators will discover more about the social cues that allow for complex interactions and how that can scale far beyond anything video conferencing accommodates.”. “A Virtual worlds and tokens are new for consumers and marketers alike. Image: Gartner. The rise of gaming influencers.

Marketing 103

Marketing eCommerce MarTech Retail 103

Digiday

JULY 25, 2022

It’s not clear how much they will cost but members will have benefits that mirror those offered to subscribers of other media outlets, including the ability to ask questions to reporters during live broadcasts on the Fireside platform and over Discord, exclusive content and discounts on merchandise. Integrating DAO.

Media 63

Media Audience Advertising Agency 63

VideoWeek

AUGUST 4, 2022

The announcement represents the latest move away from e-commerce by social media platforms, with TikTok curtailing its live shopping plans in the US and Europe. Coupled with its shift towards Reels, the Facebook Live Shopping shutdown tallies with Meta’s aim to mirror the business model of its Chinese rival. Store Wars.

Fashion 105

Fashion Audience Media Marketing 105

Martech Series

JANUARY 11, 2023

Several other studies of women in the marketing industry mirror these findings. MarketHER is about women coming together to talk, support each other and affect social change. The report explains the causes and effects of women feeling burnt out, under-acknowledged and unrewarded. REGISTER TO ATTEND LIVE VIRTUAL TALKS.

Marketing 95

Marketing ROI Communications MarTech 95

Martech

FEBRUARY 27, 2024

Up to 81% of consumers report having been influenced — by an influencer, creator, friend or family member on social media — to purchase a product. By targeting influencers whose followers mirror your audience, you can ensure that your marketing efforts reach the most relevant and receptive viewers.

Audience 118

Audience Entertainment MarTech Marketing 118

Ad Monsters

JANUARY 9, 2024

AI’s Dominance at CES 2024 The conference hosts dozens of talks centered around AI, including a specific focus on marketing, social media, and entertainment. AI mirror, created by Mirrorroid Inc, will attempt to give users a futuristic salon experience by using Face ID technology to simulate hairstyles and other looks.

Electronics 111

Electronics Entertainment Media Agency 111

Digiday

NOVEMBER 16, 2022

Product feeds for Discovery ads offered more ways to expand our social-style assets across new platforms,” said Ashley Anderson, senior director of digital marketing, e-commerce, PUMA. In this way, they could show shoppers items they’re more likely to be interested in based on their interests and intent.

Audience 67

Audience Video Ads Conversion Advertising 67

Martech Series

AUGUST 29, 2022

Marketing Technology News: Smart and Social Web3 Platform Blockify Raises $2.2M. Organizations will love the power to create tailored checklists to mirror business processes and brand requirements in their terminology.”. Adding checklists means that sign-off can be against individual elements of creative work.

Marketing 81

Marketing MarTech Agency 81

VideoWeek

MARCH 5, 2024

UK publishing group Reach, owner of the Mirror, Daily Star, Daily Express, and a range of local newspapers, reported a 5.4 This was partly driven by lower referrals from social platforms, which have deprioritised news content recently. percent fall in total revenues in 2023 in its full-year financial results this morning.

Cookies 52

Cookies Advertising Audience Media 52

MNTN

JULY 5, 2022

But social marketers don’t need to fear the newest channel for B2B. Eric Hatzenbuhler, Senior Marketing Manager at MNTN, knows that advertising on social or CTV isn’t so different. Video Creative: Social marketers can repurpose the video creatives they are already using on LinkedIn and other social networks to make the jump to CTV.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

Martech

MAY 5, 2023

It’s not just writing funny social media posts, designing beautiful landing pages or developing clever taglines. If your entire job is to write social media posts and then schedule them, you’re bound to be replaced. It doesn’t matter if people or AI write your social media posts or your content or create your images.

Marketing 105

Marketing Education Entertainment MarTech 105

MNTN

JULY 15, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined Ascent to share how social marketers already have the skills to launch on Connected TV. Setup as Simple as Social. The best news for us as historically social marketers is that the set-up of a CTV campaign is incredibly easy. Watch the Full Webinar.

Marketing 52

Marketing A/B Testing Retargeting Audience 52

VideoWeek

JUNE 1, 2023

Those budgets are being redirected predominantly to social media, where 42 percent have increased spending, followed by CTV at 36 percent. Nevertheless, higher-spending advertisers ($25+ million per year) were more likely to invest in CTV than social media; for lower-spending advertisers the opposite applies.

ROI 52

ROI Advertising Food Media 52

Martech

FEBRUARY 8, 2024

Dark social. For the past year now, just about every SaaS vendor has started to tout the AI at the heart of their system, even if it’s sometimes smoke and mirrors. And would rather give fake email addresses than offer up access to their inbox. A cookieless future. Google is moving away from third-party cookies.

MarTech 118

MarTech Marketing SEO CPC 118

Digiday

OCTOBER 26, 2022

Recent research from IPG’s UM media agency found that socially conscious brands that advertise on media that share the same values generate a much higher level of purchase intent from consumers. It seems you really did prove the concept that purchase intent doubled when both advertiser and media showed similar social consciousness.

Media 64

Media Advertising Conversion Audience 64

Martech

DECEMBER 15, 2022

Instead of passively showing ads on a peer review site, you’ll message these demand unit members on more personalized channels like social media, or invite them to a webinar that gives them more information about your company’s offerings. Individual (one-to-one). The sales team will also be involved with personal calls or meetings.

Marketing 96

Marketing Retargeting Communications MarTech 96

Digiday

APRIL 16, 2023

Popular but under-the-radar social platform Reddit (that is, compared to the Instagrams and TikToks of the world) is making yet another push to woo advertisers — smartly by going through their media agencies. “There are a couple of things that they’re still rolling out here and there, but it’s changed really fast.” In the U.S.,

Agency 47

Agency Media Advertising Education 47

Digiday

OCTOBER 17, 2022

More than a decade ago, Dan Roth left the world of traditional journalism to join LinkedIn as the business-centric social platform’s executive editor. A way I like to think about LinkedIn is we often just mirror the business world. Subscribe: Apple Podcasts • Stitcher • Spotify. Video’s importance to LinkedIn.

Communications 76

Communications Conversion Media 76

MNTN

FEBRUARY 3, 2023

Mergers between networks are now the norm, content budgets are slashed, and TikTok has breathed new life into social media. Roku’s announcement mirrors moves from other key players in the space to get into the TV game, including Amazon. As of late, the TV and media landscape appears to be shifting. Data is the keyword here.

Pop-Up 98

Pop-Up Ad Exchange Manufacturing Audience 98

Martech Series

JUNE 24, 2022

Video marketing has taken over the marketing and branding world since the rise in popularity of social media. Since then, social media companies have been continuously adapting their algorithms to favor video content as video is the most consumed medium compared to that of print or audio.

Marketing 89

Marketing Real Estate Communications ROI 89

Digiday

NOVEMBER 2, 2022

We’re an entertainment company; we’re not a social network,” said TikTok head of gaming and global business solutions Assaf Sagy. Netflix’s most popular games and gamified experiences, such as “Stranger Things 3: The Game” and “Black Mirror: Bandersnatch,” are designed around the platform’s homegrown intellectual properties.

Entertainment 70

Entertainment Electronics Audience Conversion 70

Digiday

MAY 3, 2023

The crux of the revised narrative is that Snapchat is an outlier in a social media landscape that’s going through a shift. These days, social media has become more about watching content by strangers and getting involved in viral trends, without a personal connection. said Adrian Crasto, senior manager, paid social at PMG.

Ad Inventory 66

Ad Inventory Conversion Advertising Video Ads 66

All About Advertising Law

SEPTEMBER 27, 2022

The wide array of speakers covered a broad range of topics, from the metaverse to dark patterns, social justice, environmental claims, and (as always) substantiation and disclosures. Presenters reiterated the expectation that disclosures be “unavoidable” and mirror the manner in which the claim was made (visually, orally).

Advertising 52

Advertising Agency Marketing 52

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. Those with enough cash can create AI-driven versions of themselves that can stand in on virtual meetings, write and respond to emails, attend virtual conferences, star in social media posts and so much more. And why not? Super smart!

Marketing 134

Marketing Education Communications Entertainment 134

Digiday

MARCH 7, 2023

The tactic is no doubt mirrored after the success other publishers — such as The New York Times — have had in growing their subscriber base by offering subscriptions to non-news content , said Arvid Tchivzhel, svp of product at Mather Economics, a subscription management and customer data analytics firm that works with publishers.

Non-Profit 69

Non-Profit Pop-Up Media Marketing 69