Martech

DECEMBER 1, 2023

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Within the AWS ecosystem, it should be helpful for advertisers and marketers to be able to identify partners with independent, third-party accreditation. Ad Intelligence & Measurement. Why we care.

MarTech 100

MarTech Audience Advertising Marketing 100

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. billion by 2026.

Marketing 52

Marketing SEO ROI Conversion Rate 52

AdExchanger

SEPTEMBER 26, 2023

Marketing consultant Alex Greifeld posts about this conundrum in her newsletter, No Best Practices. While practically every major brand needs advertising services in some way, […] The post To In-House Or Not To In-House?; Buy, Build Or Borrow? When should brands in-house their media and when should they turn to an agency?

Agency 109

Agency Media Advertising Marketing 109

Martech Series

SEPTEMBER 2, 2022

Today, we have everything-as-a-service. Over time, marketing has also hopped onto the bandwagon giving us Marketing-as-a-service (Maas). And how is it different from the conventional or digital marketing we have known for decades? How does Marketing-as-a-services (MaaS) work? What is it?

Marketing 101

Marketing SEO Finance Display Advertising 101

Digiday

MARCH 14, 2024

After languishing for years as a niche interest for basement-dwelling nerds, anime has made its way into the mainstream — and in 2024, marketers have gotten the memo. Thanks to the growth of dedicated streaming services such as Crunchryoll, Japanese animation is now more accessible than ever before.

Marketing 99

Marketing Audience Media Advertising 99

Martech Series

NOVEMBER 21, 2022

Intention.ly, the growth engine design consultancy firm transforming the way fintech and finserv firms approach marketing, announced today that it has acquired C-Suite Social Media, an all-in-one digital marketing and social media agency supporting the financial services sector. And that’s the power of modern marketing.

Media 81

Media MarTech Marketing Agency 81

Ad Rants

DECEMBER 23, 2022

If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Brands that capitalize on this behavioral pattern, reap higher benefits and get a better rate of return compared to other mediums of marketing. Improves Conversions.

SEO 232

SEO Marketing Click Through Rate Conversion 232

Martech Series

SEPTEMBER 2, 2022

Adswerve, a digital media and analytics consultancy, announced its acquisition of Metric Partners Consulting, a leader in Adobe platform implementation, integration, strategy, execution and managed services. Marketing Technology News: Meta-Builders Unveils: A Brand’s Guide to the Metaverse.

MarTech 92

MarTech Media Marketing 92

Digiday

APRIL 25, 2024

Influencer agency Billion Dollar Boy (BDB) is launching a creator community membership program on Thursday as it expands its consultative services and partnerships. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Agency 52

Agency Education Media Marketing 52

Fuel Lines

NOVEMBER 20, 2022

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. Since 2015 everyone has jumped aboard the content marketing bandwagon. Value is simply being of service.

Agency 257

Agency Communications Audience Media 257

Martech

SEPTEMBER 9, 2022

Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. Strategy and implementation services. Services offered by Slalom include marketing and CX applications for the AIQ CX Hub.

MarTech 110

MarTech Media Marketing Advertising 110

Martech Series

SEPTEMBER 15, 2022

The company employs a phased approach to help SMEs to get to market faster. SMEs can now take advantage of Magnolia’s 360-degree, solution-oriented approach to marketing. Marketing Technology News: CGI Enables Unified Communications for Newsrooms via the Integration Of CGI OpenMedia with Microsoft….

Communications 92

Communications Marketing ROI MarTech 92

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Q: How far along should marketing operation teams already be in preparing to use AI and gen AI? Q: From text creation to coding, AI has so many potential uses.

MarTech 104

MarTech Marketing 104

Martech

AUGUST 15, 2023

followers) Greg Krehbiel A regular MarTech contributor , Greg is a self-employed consultant, mainly focused on CDPs but also offering a wide range of other marketing advisory and troubleshooting services. An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing.

Healthcare 98

Healthcare MarTech Education Marketing 98

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. LinkedIn: Tim Crawford (5.9K

Pharmaceuticals 123

Pharmaceuticals Electronics Healthcare MarTech 123

Ad Monsters

APRIL 16, 2024

New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets. LinkedIn acquired her previous company Drawbridge in 2019.

Ad Tech 115

Ad Tech Media Advertising Marketing 115

Martech Series

FEBRUARY 8, 2023

84% of consumers believe that a business with a business website is more credible Rosalind IT Services is a top-notch IT consulting organization based in the U.S.A. It has recently started offering Web Design services for all kinds of small businesses in the country. In the U.S. The company specializes in web 2.0,

Media 90

Media Healthcare Food Education 90

Martech Series

FEBRUARY 15, 2023

E42 , an AI-NLP-no code Cognitive Process Automation (CPA) platform, has joined forces with Beyondsoft Consulting Inc., a global IT services and solutions provider, to offer end-to-end automation solutions to enterprises across the globe.

CPA 88

CPA MarTech Marketing 88

Martech Series

SEPTEMBER 15, 2022

IXIASOFT, the leader in DITA CCS M software, based in Montreal, Canada, announces that it has signed a partnership agreement with DITAprime, known for its specialization in CCMS consulting and professional services, to meet the requirements of the German and European markets.

MarTech 91

MarTech Marketing 91

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. To maximize ROI, it’s crucial for marketers to: Consider more than just price when buying martech. Unifying marketing technologies. Ultimately, it becomes hard to realize expected returns on investment.

MarTech 117

MarTech ROI Healthcare Finance 117

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. Leading U.S. ” Why we care. Get MarTech!

Conversion 115

Conversion Marketing SEO MarTech 115

Martech

APRIL 21, 2022

Global digital services consultancy Infosys on Thursday announced it will acquire German-based consulting agency oddity. With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation.”. Why we care.

Pop-Up 113

Pop-Up Retail Agency MarTech 113

Digiday

OCTOBER 25, 2023

You know the day-to-day workings of media agencies aren’t exactly easy when there’s actually a need in the market for agencies that can support those agencies. That’s why Pathlabs exists — to offer its generalist services to agencies (creative or media) as a “media execution partner” when they need the help.

Agency 83

Agency Media Marketing 83

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. In your inbox.

Marketing 135

Marketing Education MarTech Conversion 135

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy. It changed everything.

MarTech 108

MarTech Marketing Media Agency 108

Marketing Tech News

MARCH 14, 2023

Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research. Read more » The post 74% of marketers embrace simplification amid economic downturn appeared first on Marketing Tech News.

Marketing 81

Marketing MarTech Advertising 81

Martech Series

SEPTEMBER 20, 2022

NTT DATA, a digital business and IT services leader, announced it has signed a definitive agreement to acquire Apisero, a leading global MuleSoft consulting firm. Marketing Technology News: mPhase Appoints Project Development Expert Tom Fore as Chief Operating Officer. and adds approximately 2,100 global resources.

MarTech 94

MarTech Marketing 94

Martech Series

JULY 25, 2022

The company will provide Canadian retailers and shippers with delivery services in the US and Canada. The new service leverages the company’s established US-domestic delivery network and experience helping US and UK retailers reach Canadian consumers. Marketing Technology News: CallTower Launches Rebiller Model for Microsoft Teams.

Shipping 89

Shipping eCommerce Retail MarTech 89

Martech

JANUARY 26, 2023

Marketing operations is what makes the magic happen. Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. Today he is CEO and revenue operations strategy consultant of Union Square Consulting. Where would we be without them?

Marketing 113

Marketing MarTech 113

Martech

JANUARY 30, 2024

By leaning on consultants, SaaS, and managed services, businesses can solve complex IT problems. One solution is implementing a Security-Operations-Center-as-a-Service strategy. And for marketing teams, it means leveraging data to improve user experiences. So, how do you create this stronghold?

Healthcare 117

Healthcare GDPR Finance MarTech 117

Martech Series

SEPTEMBER 26, 2022

mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board. mPhase Technologies, Inc.(“mPhase”

Machine Learning 82

Machine Learning Finance Impressions Retail 82

Ad Monsters

APRIL 1, 2024

With the Digital Markets Act (DMA) and the Digital Services Act (DSA), the European Union is charting new territories in digital media and advertising. Unpacking the Digital Markets Act (DMA) Ensuring fair competition in the digital markets, the DMA is like a compass guiding ships through the stormy waters.

Advertising 105

Advertising Shipping Audience Media 105

Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce.

Healthcare 112

Healthcare MarTech Agency Marketing 112

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. She is a renowned, award-winning speaker and writer on digital marketing. LinkedIn: Simo Ahava (24.8K

MarTech 109

MarTech Agency Marketing 109

Martech Series

JANUARY 23, 2023

Annalisa brings over 25 years of technology marketing experience and leadership to Quantifind. Camarillo brings over two decades of strategic and creative marketing experience with leadership roles in automation, data applications, and consulting services for successful startups and global enterprise companies.

Marketing 85

Marketing Communications MarTech 85

AdvertiseMint

JULY 15, 2023

Are you looking for ways to market the services of your business effectively? In this post, we’ll discuss ten essential service marketing strategies. Applying these techniques lets your target audience know about the services you offer. You can use images that explain how your product or service works.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Martech Series

SEPTEMBER 26, 2022

one of the largest global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, in partnership with the Customer Strategist Journal , today announced the launch of the inaugural CXcellence Awards. In the rapidly evolving CX market, building valuable, emotional connections is vital.

MarTech 86

MarTech Marketing 86