Uber Secures Arena Naming Rights to Celebrate 10 Years in Germany
Adweek
JANUARY 22, 2024
To mark its 10-year anniversary in Germany, Uber partnered with live entertainment company AEG to secure the naming rights for two venues and their surrounding entertainment district in Berlin. Effective March 22, 2024, Mercedes-Benz Arena will become Uber Arena, while the Verti Music Hall will become Uber Eats Music Hall.
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