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Uber Secures Arena Naming Rights to Celebrate 10 Years in Germany

Adweek

To mark its 10-year anniversary in Germany, Uber partnered with live entertainment company AEG to secure the naming rights for two venues and their surrounding entertainment district in Berlin. Effective March 22, 2024, Mercedes-Benz Arena will become Uber Arena, while the Verti Music Hall will become Uber Eats Music Hall.

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Security Cameras for Fish Owners and Headphones for Golfers: How Media Agencies Find New Customers for Clients

Adweek

To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison. Media agencies sometimes stumble upon audience data significant enough to impact product strategy.

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Highwire Secures Strategic Investment From Shamrock Capital

Adweek

Highwire Public Relations, a communications firm with deep expertise in tech and health care, has secured strategic investment from Shamrock Capital. The funding will accelerate Highwire's growth and expansion of its integrated communications and digital marketing services. "A

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TikTok Global Chief Security Officer Roland Cloutier to Transition Into an Advisory Role

Adweek

user data and whether it is being accessed in China sent a wave crashing across the top of its global security organization, as global chief security officer Roland Cloutier will transition into a strategic advisory role and be succeeded on an interim basis by Kim Albarella. The ongoing storm over TikTok U.S. TikTok CEO Shou.

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Snap Taps US Secret Service Director James Murray as Chief Security Officer

Adweek

Is there a better way for an online platform to demonstrate that it is serious about security than hiring the director of the U.S. as chief security officer, reporting directly to co-founder and CEO Evan Spiegel. Secret Service? James Murray is retiring from the federal law-enforcement agency after 27 years and joining Snap Inc.

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Vizio Wraps Strongest Upfront in Its History, Securing $200 Million in Commitments

Adweek

Connected TV company Vizio closed its 2023 upfront negotiations, securing more than $200 million in commitments, a 100% increase. Top line The $200 million is double the amount Vizio secured a year ago, which itself was a four-fold increase. Between the lines Commitments likely came from both returning and new advertisers.

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Former Twitter Head of Security Peiter ‘Mudge’ Zatko Blasts Company in SEC Complaint

Adweek

The parting between Twitter and former head of security Peiter "Mudge" Zatko in January was apparently not an amicable one, as Zatko filed a complaint with the Securities and Exchange Commission in July accusing his former employer of violating its agreement with the Federal Trade Commission to maintain solid security practices.

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