FinTech

Christina Ricci Heads Up the S.A.F.E. Squad in Digital Security Awareness Campaign

Vox Media and Zelle have teamed up to take a bite out of digital crime

ChristinaRicci — Christina Ricci joins the S.A.F.E. Squad to help consumers suss out scams.

By Sara Century

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Taking defensive precautions against fraud is more necessary than ever. According to the FTC, online scams increased by more than 30% between 2021 and 2022, with 2.4 million consumers reporting some form of fraud last year.

Facing this rise in online threats, digital payments service Zelle and Vox Media have teamed up for a public safety campaign. Tapping actor Christina Ricci as the star, the brands have launched S.A.F.E. Squad (Scam and Fraud Elimination) to raise awareness about making safe online payments.

Taking

Sara Century

Sara Century is a freelance writer for Adweek.

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