TechCrunch Ads

AUGUST 2, 2022

The referral to the Court of Justice of the EU (CJEU) relates to a Lithuanian case concerning national anti-corruption legislation. The relevant bit of the case referral to the CJEU related to whether the publication of the name of a spouse or partner amounted to the processing of sensitive data because it could reveal sexual orientation. .

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VideoWeek

FEBRUARY 3, 2023

EU Report Recommends Banning Big Tech from Collecting Data for Advertising The status quo in digital advertising is “unsustainable”, according to a new study by data rights agency AWO, conducted on behalf of the European Commission, suggesting a ban on Big Tech companies collecting personal data for advertising purposes.

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Martech Series

MAY 31, 2022

fifty-five, a global MarTech consultancy that empowers brands to unite and fully optimize siloed data across all channels to drive business results, today announces the findings of a study it conducted on the carbon impact of advertising campaigns, with a primary focus on digital. for broader use cases and impact.”. for fifty-five.

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VideoWeek

OCTOBER 6, 2023

IAB Tech Lab Creates Working Groups for AI and Privacy Sandbox IAB Tech Lab has established two new working groups. The Privacy Sandbox Task Force will conduct technical and operational analysis of Google’s upcoming Privacy Sandbox tools.

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Digiday

OCTOBER 17, 2022

As with everything else in Google’s Privacy Sandbox , FLEDGE is like the proverbial chicken and egg: Companies are trying to assess how much traction FLEDGE will get before they test it, but few companies want to test it to begin with. Google’s apparent influence over FLEDGE is a case in point.

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Ad Monsters

NOVEMBER 29, 2023

Also, stating that there are actually a lot of good use cases for the deprecation of the IP address that we haven’t thought of. Patrick McCann, SVP of Research at Raptive, also led a main-stage discussion highlighting how more publishers need to start testing the Privacy Sandbox. ” Where Do We Go From Here? Probably not.

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Single Grain

JULY 9, 2021

In any case, advertisers have started to move their budgets aggressively to the native advertising landscape. However, we will assume that this isn’t the case, as building a high-converting advertorial is a project of its own. Check the network's compliance in case you plan to use clickbait. Step #2: Research Your Competitors.

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VideoWeek

MARCH 1, 2024

The company faces multiple antitrust cases in the US and Europe, some of which focus specifically on its ad tech products and positioning. And it has already faced successful claims against its business, including a €220 million fine from France’s competition authority back in 2021 – a case which was cited in this new lawsuit.

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Single Grain

MAY 10, 2022

Running a Google Ads campaign is one such case (if it weren't, would you be reading this article? ??). Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads? Last but not least, a Google Ads agency has to prove their expertise with case studies (testimonials also help, but to a lesser degree).

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Single Grain

APRIL 25, 2022

Reputable paid search marketing agencies study and understand your target audience, competition, industry, and business goals in order to create ad copy that is strong enough to increase clicks. Before hiring a paid search advertising company, consider these five things you should look for in a PPC company: Case Studies.

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Single Grain

FEBRUARY 21, 2022

Ideally, the agency should provide case studies that detail what they did for their clients. Since the online marketing field changes at breakneck speed, the case studies and testimonials should be recent. Companies that show a lot of logos without any substantial case studies and testimonials are a big no-no.

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Single Grain

SEPTEMBER 14, 2022

Case Studies. Case studies are an excellent way to gauge the potential of the metaverse agency. Ensure that you review any case studies on the marketing company’s website to find the challenges they accepted and the results they generated for their clients. The Sandbox. CoinTelegraph.

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Digiday

JUNE 22, 2022

Time’s first metaverse experience will be a virtual Times Square built with metaverse tech platform The Sandbox, where NFTs from the publishers’ TimePieces collection will be displayed. That was still the case this year at the Los Angeles Times and The Washington Post. Read more about Juneteenth here.

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VideoWeek

JUNE 30, 2023

The study also revealed that on average, one-sixth of advertisers’ video ad budgets are currently being spent with addressable TV service providers. The unified auction solution will also allow publishers to start testing Google’s Privacy Sandbox, the organisation said.

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Single Grain

JUNE 5, 2023

WebFX ) Learn More: * Tips + Tools to Create Successful International PPC Ads * Multi-Channel PPC Advertising Case Study: Boosting Your ROI * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC E-Commerce Advertising Statistics The global e-commerce market is expected to be worth $6.3 billion internet users.

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Advertising to Baby Boomers

SEPTEMBER 5, 2011

New Study Reveals Generational Differences in Mobile Device Usage Boomers are the most likely buyers of eReaders… More than 9 out of 10 Boomers (92%) use the device at home , 13% at work, and 36% power up their eReaders while on the go. Idea Sandbox. Simple Fact : The real estate isn’t there. Ageless Marketing.

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VideoWeek

DECEMBER 1, 2023

He added that experiments with Topics, a Sandbox API that Google started rolling out this summer, have delivered a “pretty high degree of fidelity.” The study found that 62.6 One percent of cookies will be gone in January 2024, said Dan Taylor, providing a “real world testing environment” for advertisers. Read on VideoWeek.

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Digiday

FEBRUARY 19, 2023

of Justice was reportedly considering an antitrust case against Apple less than a month after bringing its antitrust lawsuit against Google. Supreme Court will hear arguments for two separate cases related to Google and Twitter that could have a major impact on the future of free speech on the internet. And the U.S. ”

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VideoWeek

MAY 20, 2022

An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent. The ASA’s Annual Report revealed a record 43,325 complaints about 22,115 cases. CTV Overtakes Mobile on Video Impressions. TV Ad Complaints Reach New Heights. Ad of the Week.

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Single Grain

NOVEMBER 28, 2023

It’s really just a case of Mark Zuckerberg building buzz around something that the world wasn’t quite ready to adopt as quickly as he’d hoped. Dive Deeper: * Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads? * This is because they are more relevant to the content that consumers are already viewing.

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