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Optimizing LLMs for B2B SEO: An overview

Martech

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Semantic SEO. Technical SEO. Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines. User intent matching. Authority and trust.

SEO 117
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How to put marketing data into meaningful context

Martech

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

Marketing 127
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SEO for International Websites

Ad Rants

This is where SEO practices for international websites can help. This guest blog will act as a comprehensive guide covering the intricacies of international SEO practices for websites. Research Your International SEO Strategy Did you know that almost 70 percent of all medium-small businesses don't have an SEO strategy?

SEO 199
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GenAI must win consumer trust if it is going to transform search marketing

Martech

That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. AI, SEO and digital marketers Even so, AI is having a significant impact on digital marketing. Google has been the dominant force in the online search market for more than 20 years. Sizeable shares of U.S.

SEO 140
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How to Choose Between SEO vs Paid Ads for Maximum ROI

Single Grain

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. The question isn’t whether SEO is better than paid adsit’s about how each fits into your overall business goals and customer acquisition strategy. Here’s your SEO vs paid ads guide on how to achieve the maximum ROI.

SEO 52
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How TikTok is transforming brand advertising

Martech

Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI.

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AI-powered martech news and releases: September 5

Martech

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. The tool addresses the often tedious and challenging task of manually optimizing content for SEO. The platform’s single integration simplifies managing multiple demand sources.

MarTech 115